Business Development Director (REMOTE)

Dynata; United States; Remote; USD 130,000 - 175,000; Full time

Job summary

Join Dynata as a Business Development Director in the Media division, where you will lead efforts in selling innovative advertising solutions to major clients. With a focus on ad effectiveness, this role offers an exciting opportunity to influence digital marketing strategies. Ideal candidates possess a strong sales background, analytical skills, and a passion for the media industry.

Benefits

Full range of medical benefits

Dental and vision coverage

Qualifications

• Minimum of bachelor's degree and 8+ years of professional experience.
• Proven business development/account management skills.
• Experience in digital media industry and market research.

Responsibilities

• Sell advertising solutions including brand lift and audience activation.
• Build and manage a sales pipeline to achieve sales goals.
• Collaborate with account management and product teams.

Skills

Sales ability

Analytical excellence

Strong communication

Presentation skills

Time management

Education

Bachelor's degree

Advanced degree (optional)

Job description

Business Development Director – Advertising Solutions

A unique op portunity to be at the heart of international innovation and strategy for one of the fastest growing companies in the online and mobile market research sector

Company Overview

Dynata is the world’s leading digital data collection company. As market leader we are uniquely positioned as a single source solution for digital market research projects and ad measurement. Supported by cutting-edge technology and the largest, highest quality opted-in research panels we bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.

The Role

The purpose of this new role is to be a sales leader in the Dynata Media division. The Media group provides integrated ad effectiveness and cross media solutions to Dynata clients. The division combines Dynata panel survey data with cross screen measurement tools to provide a unified and holistic view of the consumer and the effectiveness of advertising on all platforms.

As a Business Development Director within the Dynata Media D ivision you will be responsible for sell ing new and differentiated products to clients including media agencies, publishers, platforms, advertisers and creative agencies. The ideal candidate will be self-motivated, creative minded, entrepreneurial, and enjoy working within a team dynamic . We are looking for a sales professional with proven business development/ account management skills, and a track record of working with cross - functional teams.

The focus of the position will be to sell our advertising research, insights and integrated data solutions, including digital and cross media ad effectiveness , creative testing and audience activation . An ideal fit would be someone with ad campaign measurement or behavioral research experience , and/ or someone working in the digital media industry who has spent considerable time helping clients measure their marketing activities (agency/media-company).

Responsibilities of the position will include:

Sell the advertising solutions suite of products including brand lift, audience activation and creative testing solutions.

Build and manage a sales pipeline to enable achievement of sales goals.

Work with the a d solut ions product team to improve product positioning and messaging.

Work closely with our operations and research teams to ensure successful delivery of projects.

Closely collaborate with the account management team to ensure client needs are being met .

Hands-on approach - not afraid to deal with all aspects of client service (sales, strategy, ops, marketing , product development, recruitment etc.)

Knowledge and field sales experience with d igital measurement products and services (e.g., brand lift /campaign effectiveness studies , creative/copy testing solutions )

C reative thinker in the digital space and shows a willingness to stay attuned to the latest industry trends to ensure continued support for current and future clients

Minimum of bachelor's degree and 8 + years professional experience, or advanced degree and 5 + years of professional experience

High level of commercial awareness - identifying opportunities and being prescriptive with solutions , tailoring a measurement or research plan, and negotiating and closing sales.

Proven ability to deliver consistent results against financial targets

High personal drive and ability to collaborate with internal and external stakeholders

Strong communication , presentation, and time management skills

Evidence of comprehending and communicating complex solutions

Understanding of market research , consumer privacy issues and emerging trends

A high intellect individual who combines proven sales ability with analytical excellence, superior communication skills (presentation and written) and an ability to build strong client relationships.

Highly organized but flexible with the ability to work in a fast-paced environment

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity

The base salary range for this position is $130,000-$175,000/yr; plus entitled to additional commission based on your territory's performance, in addition to a full range of medical, dental, vision and other benefits.

About the company

Dynata, is a global online market research firm based in Plano, Texas and Shelton, Connecticut.

Notice

Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at [e-mail] or 407-000-0000.

Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility.

An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: www.talentify.io/bias-audit-report . NYC applicants may request an alternative process or accommodation at [e-mail] or 407-000-0000.