Business Development Director - B2B/Healthcare Audiences

RevOptimal LLC; United States; Remote; USD 180,000 - 320,000; Full time

Benefits offered by this job

Medical, dental, vision

Generous PTO

Job summary

RevOptimal LLC is seeking a high‑performing Business Development Director to drive revenue by selling our audience solutions to brands, agencies, and trading desks. This role reports to the SVP of Sales and focuses on B2B and healthcare opportunities with an emphasis on data‑layered PMP offerings.

You will build and manage a revenue pipeline, conduct consultative selling, and collaborate with product and operations to close PMP and direct IO deals for social activations.

Qualifications

• Minimum 7+ years in digital ad, audience, or programmatic sales to agencies/brands.

Responsibilities

• Build and manage a revenue pipeline with 3–4× coverage.
• Practice consultative selling and design audience strategies for PMP deals.
• Package audiences and translate 1P signals into sellable opportunities.
• Own deal strategy, rate cards, and pricing with pipeline accuracy.

Skills

7+ years in digital ad sales

CRM discipline (Salesforce/HubSpot)

Excel/Sheets

BI tools (Looker/Tableau/Omni)

Excellent communication

Programmatic/digital ad landscape flu

Education

IAB Digital Media Sales Certification

The Trade Desk Edge Academy

Google DV360 certifications

Tools

Salesforce

HubSpot

Excel

Job description

About RevOptimal:

RevOptimal is building the future of privacy-conscious identity resolution for advertising. Instead of relying on outdated identifiers like cookies, IP addresses, or device IDs, we resolve identity using deterministic, people-based signals to help advertisers reach real audiences with greater precision and confidence. Our solutions power smarter audience targeting, cross-device attribution, and curated private marketplaces—helping brands and agencies make their data work harder.

The Role:

We are seeking a high-performing Business Development Director to significantly grow revenue by selling our proprietary audience solutions and data packages to brands, media agencies, and trading desks.

The successful candidate will be a specialist in B2B or Healthcare data and possess a deep understanding of the agency and ad tech landscape. This role requires a professional who is disciplined, brings urgency, and has a proven passion for partnering with agency and client leaders to drive digital transformation.

This is an individual contributor role, reporting directly to the SVP of Sales.

What you’ll do:

• Build and manage a revenue pipeline. Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long‑term partnerships and maintain 3–4× pipeline coverage.
• Practice consultative selling. Understand each client’s goals and develop tailored audience strategies that unlock those objectives. Collaborate with internal teams to design PMP deals and direct IO campaigns.
• Package audiences: Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on B2B or Healthcare focused, data-layered PMP offerings.
• Forecasting & pricing: Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot,drive opportunity progression, and ensure SLAs are met.

Relationship management: Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers. Position RevOptimal as a long-term growth partner, not just a data vendor.

Voice of customer: Channel market feedback to product and data teams to improve audience product strategy and internal reporting.

You Have:

• 7+ years in digital ad, audience or programmatic sales at a publisher, data provider, DSP, SSP or other media platform.
• A track record of exceeding quota selling audience/data solutions, PMPs or direct IO deals to agencies/brands, including experience with B2B and/or Healthcare-focused opportunities.
• Existing relationships across holding-company agencies or independents and/or trading desks; comfortable presenting to senior buyers and stakeholders.
• Fluency in the programmatic landscape and all its acronyms - from DMP to PMP
• Strong commercial acumen: pricing strategy, negotiation, and multi-threading complex deals.
• CRM discipline (Salesforce or HubSpot), plus working knowledge of Excel/Sheets; comfort with BI tools like Omni/Looker/Tableau a plus.
• Excellent communication—clear, concise proposals and persuasive storytelling.
• Strategic, disciplined, and proactive — someone who thrives in high-accountability, performance-first cultures
• IAB Digital Media Sales Certification, The Trade Desk Edge Academy, Google DV360 certifications.
• Familiarity with privacy frameworks (GDPR, CCPA/CPRA), consent signals, and identity/clean-room solutions.

Compensation & Benefits:

• OTE: base + uncapped variable, with accelerators for over-performance
• Benefits: Medical, dental, vision; generous PTO

Equal Opportunity:

RevOptimal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.