Business Development Conference & Events Associate

ALLIANT CYBERSECURITY; Houston, Northern (TX, KY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

100% employer paid medical/dental for–

401(k) matching

Paid time off (PTO)

Life insurance

Disability insurance

Onsite gym and fitness classes

Paid parking

Job summary

Alliant Cybersecurity in Houston, TX is seeking a Business Development Conference & Events Associate to drive ROI from conference marketing. You will bridge Marketing, Business Development, Consulting, and Leadership to capture, nurture, and convert event opportunities into revenue.

Responsibilities include planning and executing conferences, coordinating with executives, and managing leads through the funnel with CRM tracking.

Qualifications

• Required Bachelor’s degree in Business Administration, Marketing, Communications, Hospitality, or related field.
• 3+ years in business development, conference sales, event marketing, strategic events, or B2B sales.
• Experience in professional services, consulting, SaaS, or similar.
• Proven track record of conferences and events delivering measurable results.
• Strong knowledge of sales pipelines and CRM platforms.

Responsibilities

• Plan and execute conferences and client events aligned to business development objectives.
• Collaborate with Marketing and Executive Leadership to identify event opportunities.
• Develop event strategies to maximize leads, pipeline, and revenue.
• Coordinate meetings between prospects and Business Development Consultants.
• Ensure timely follow-up and progress through the sales pipeline.
• Track and report performance with CRM, ROI, and pipeline metrics.
• Manage event logistics, vendors, sponsorships, schedules, and budgets.

Skills

Business development

Event marketing

Project management

Client relationship management

Sales pipeline

Education

Bachelor’s degree in Business Administration/Marketing/Communications/Hospitality

Tools

Salesforce

HubSpot

Microsoft Dynamics

Job description

## Business Development Conference & Events AssociateApplylocations: Houston, TXtime type: Full timeposted on: Posted Yesterdayjob requisition id: JR101960As a Business Development Conference & Events Associate, you will be responsible for maximizing the return on investment from the company's conference and event marketing initiatives. This role serves as the bridge between Marketing, Business Development, Consulting, and Executive Leadership to ensure event-generated opportunities are effectively captured, nurtured, and converted into revenue.The ideal candidate combines business development, event marketing, project management, and client relationship management expertise to create exceptional experiences before, during, and after every event while driving measurable pipeline growth and client acquisition. This position requires up to 50% travel to support conferences, client events, and strategic initiatives.As a premier consulting and technology firm, alliant is focused on providing solutions to help businesses transform and thrive, while serving as their ongoing growth partner.**Responsibilities**Plan and execute conferences and client events that support business development objectives and revenue growth.Collaborate with Marketing and Executive Leadership to identify conferences, sponsorship, and event opportunities.Develop event strategies designed to maximize lead generation, pipeline, client engagement and revenue opportunities.Coordinate meetings and introductions between prospective clients and Business Development Consultants before, during, and after events.Partner closely with business development teams to ensure event-generated leads receive timely follow-up and progress through the sales pipeline.Monitor lead conversion and hold team accountable for follow-up activities and pipeline advancement.Track and report performance using CRM tracking, ROI reporting, and pipeline metrics, including appointments, opportunities generated, pipeline created, revenue influenced, and overall event ROI.Serve as a client-facing representative at conferences and events, managing relationships with prospects, executives, and high-touch event experiences.Manage all event logistics, including vendors, sponsorships, booth operations, executive schedules, timelines, and budgets.**Qualifications**Bachelor’s degree in Business Administration, Marketing, Communications, Hospitality, or a related field required.3+ years of experience in business development, conference sales, event marketing, strategic events, or B2B sales preferred.Experience within professional services, consulting, SaaS, managed services, or other B2B advisory organizations preferred.Proven track record of managing conferences, trade shows, sponsorships, or corporate events that generate measurable business results.Strong understanding of sales pipelines, lead management, and CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or similar.Experience working with executive leadership and client-facing teams.Demonstrated ability to influence cross-functional teams without direct authority.Strong communication, organizational, project management, and relationship-building skills.Experience coordinating executive schedules, client meetings, and multiple concurrent projects.Highly competitive, self-motivated, and driven by achieving organizational goals.High sense of urgency with the ability to meet deadlines and changing priorities.Experience working in a highly matrixed, fast-paced environment.Receptiveness to performance feedback within a team environment is essential.Proficiency in Microsoft Office Suite, CRM platforms, and other business applications.Willingness to up to 50% to support conferences, client events, and strategic initiatives.Preferred candidate will reside or relocate to Houston.alliant offers a comprehensive compensation and benefits package including 100% employer paid medical /dental premiums for single coverage for certain options, 401(k) matching, PTO, company provided life insurance and disability, onsite gym and group exercise classes, paid covered parking, and more!