Business Development Associate, Promoted Ads

Live Nation; New York (NY); On-site; USD 60,000 - 85,000; Full time

Job summary

Live Nation Entertainment is seeking an Associate, Business Development to grow Promoted Ads. You will research, qualify and onboard prospects, support outreach, and maintain CRM data while becoming a product expert and delivering demos to clients. You’ll coordinate with product, marketing, and finance to align goals and drive growth.

The role emphasizes cross-functional collaboration, data-driven recommendations, and strong client communication in a fast-paced live events environment.

Qualifications

• 1-3 years of experience in business development, sales, account management, marketing, or a related field.
• Genuine curiosity about event marketers - promoters, venues, sports teams, and arts and theater organizations - and their goals and challenges, with the ability to build trusted relationships through thoughtful listening and follow-through.
• Comfortable learning the technical details of Promoted Ads' products and the broader digital advertising/retail media landscape, and translating them clearly for different audiences.
• Confident and polished in client-facing conversations, including preparing for and delivering product demos and presentations.
• Strong organizational skills, attention to detail, and consistent follow-through.
• Excellent written and verbal communication skills.
• Comfortable managing multiple priorities, meeting deadlines, and owning recurring workflows.
• Collaborative, team-first mindset with the ability to work effectively across functions.
• Strong problem-solving skills; comfortable asking thoughtful questions to understand issues beyond the surface level.
• Analytical aptitude, with the ability to pull, organize, and analyze basic performance, campaign, or business data to identify trends and flag potential issues.
• Proficiency with Microsoft Office (especially Excel and PowerPoint) and Google Workspace (Sheets, Slides, Docs, Drive)
• Fami

Responsibilities

• Research, qualify, and prioritize prospective clients for the team, while onboarding self-serve users and setting them up for success
• Support initial outreach and communications to prospects
• Maintain accurate prospect, activity, and next-step information in the CRM
• Identify opportunities to improve pipeline organization, follow-up consistency, and reporting
• Become a subject-matter expert on the Promoted Ads product
• Lead product demos and discovery calls on your own, tailoring solutions to each client's goals
• Act as the voice of the client to Product - bringing back feature requests, competitive intel, and friction points that shape the roadmap
• Support the Business Development team with beta tests, new feature launches, and go-to-market enablement
• Translate campaign performance data into recommendations and upsell opportunities for the team
• Support the monthly billing process, keeping billing documents up to date and organized for a smooth invoicing cycle
• Help draft process documentation, ensuring clarity across the team and cross-functionally

Skills

Prospecting

CRM management

Product demonstrations

Client communication

Cross-functional collaboration

Data analysis

Tools

CRM software

PowerPoint

Google Workspace

Job description

Live Nation Entertainment is seeking an Associate, Business Development to grow Promoted Ads. You will research, qualify and onboard prospects, support outreach, and maintain CRM data while becoming a product expert and delivering demos to clients. You’ll coordinate with product, marketing, and finance to align goals and drive growth.

The role emphasizes cross-functional collaboration, data-driven recommendations, and strong client communication in a fast-paced live events environment.