Business Development Associate (Promoted Ads)

Live Nation; New York (NY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health benefits

401(k) with match

Paid time off including holidays and生日

Job summary

Live Nation is seeking an Associate, Business Development to grow the Promoted Ads segment for Ticketmaster's advertising platform. You will blend prospecting, client support, and marketing coordination to keep the pipeline clean and moving, enabling directors to focus on growth.

You will become a subject-matter expert, lead demos, and translate client needs into product feedback. This role offers exposure across product, marketing, and finance functions in a fast-paced environment.

Qualifications

• 1-3 years of experience in business development, sales, account management, marketing, or a related field.
• Familiarity with CRM and pipeline-management platforms such as Monday.com or Salesforce.
• Excellent written and verbal communication skills.
• Strong organizational and follow-through abilities; detail-oriented.
• Analytical aptitude to pull and interpret basic performance data.

Responsibilities

• Grow and support the business development function for Promoted Ads.
• Lead product demos and discovery calls; tailor solutions to client goals.
• Research, qualify, and prioritize prospective clients and onboard self-serve users.
• Maintain accurate prospect, activity, and next-step data in the CRM; assist with billing and invoicing.
• Coordinate cross-functionally with Product, Marketing, Ad Operations, and Finance.

Skills

CRM proficiency (Salesforce)

Business development

Sales experience

Communication skills

Analytical skills

Tools

Monday.com

Salesforce

Asana

Jira

Google Workspace

Job description

• The Associate, Business Development will help grow and support the business development function for Promoted Ads, Ticketmaster's proprietary advertising platform
• This role blends prospecting, client support, business operations, and marketing coordination - keeping the pipeline accurate and moving, supporting day-to-day client and operational needs, and enabling Directors to spend more time building relationships and driving growth
• You'll become a subject-matter expert on the Promoted Ads product, leading demos and discovery calls and serving as the voice of the client to Product
• Research, qualify, and prioritize prospective clients for the team, while onboarding self-serve users and setting them up for success
• Support initial outreach and communications to prospects
• Maintain accurate prospect, activity, and next-step information in the CRM
• Identify opportunities to improve pipeline organization, follow-up consistency, and reporting
• Become a subject-matter expert on the Promoted Ads product
• Lead product demos and discovery calls on your own, tailoring solutions to each client's goals
• Act as the voice of the client to Product - bringing back feature requests, competitive intel, and friction points that shape the roadmap
• Support the Business Development team with beta tests, new feature launches, and go-to-market enablement
• Translate campaign performance data into recommendations and upsell opportunities for the team
• Support the monthly billing process, keeping billing documents up to date and organized for a smooth invoicing cycle
• Help draft process documentation, ensuring clarity across the team and cross-functionally
• Support the BD team in responding to routine client questions, ensuring requests are followed through to resolution
• Troubleshoot basic issues, coordinate with internal teams, and keep clients and stakeholders informed
• Work cross-functionally with Product, B2B Marketing, Ad Operations, and Finance, as well as stakeholders across the company, to support client needs and business priorities
• Keep business development materials, presentations, case studies, and other resources current and organized across resource hubs
• Support marketing initiatives, such as relevant industry events and year-end client gifting
• Prepare client-facing presentations, meeting materials, and internal updates

Benefits

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committedThis is a strong opportunity for someone who is curious, dependable, thorough, process-minded, and client-focused, and eager to build a career in business development or salesConfident and polished in client-facing conversations, including preparing for and delivering product demos and presentationsAnalytical aptitude, with the ability to pull, organize, and analyze basic performance, campaign, or business data to identify trends and flag potential issuesStrong organizational skills, attention to detail, and consistent follow-throughFamiliarity with CRM and pipeline-management platforms such as Monday.com, Salesforce, or similar toolsComfortable managing multiple priorities, meeting deadlines, and owning recurring workflows1-3 years of experience in business development, sales, account management, marketing, or a related fieldGenuine curiosity about event marketers - promoters, venues, sports teams, and arts and theater organizations - and their goals and challenges, with the ability to build trusted relationships through thoughtful listening and follow-throughComfortable learning new systems and working across multiple tools and platformsStrong problem-solving skills; comfortable asking thoughtful questions to understand issues beyond the surface levelInterest in digital advertising, media, entertainment, and technologyComfortable learning the technical details of Promoted Ads' products and the broader digital advertising/retail media landscape, and translating them clearly for different audiencesBonus: experience with Asana, Jira, or similar project-management toolsExcellent written and verbal communication skillsCollaborative, team-first mindset with the ability to work effectively across functionsProficiency with Microsoft Office (especially Excel and PowerPoint) and Google Workspace (Sheets, Slides, Docs, Drive)