Business Development Associate - Healthcare Sales - MI

ATI Physical Therapy; Troy (MI); Hybrid; USD 63,000 - 86,000; Full time

Job summary

ATI Physical Therapy is seeking a Business Development Associate to drive top-of-funnel pipeline in Michigan, including Detroit metro, Troy, and surrounding areas. The role focuses on outbound prospecting, account targeting, and coordinating with BDMs to accelerate referral growth.

Ideal candidates have 1–2 years in sales or healthcare, an associate degree or equivalent experience, and a valid driver's license. Hybrid work model and strong CRM discipline are expected.

Qualifications

• Associate’s degree or 2 years of equivalent experience in exercise science/physiology, sports/performance training, kinesiology.
• 1-2 years of sales or healthcare experience.
• Maintain valid state driver’s license.

Responsibilities

• Pipeline Generation: identify and prioritize target accounts and execute outbound outreach (calls, emails, campaigns).
• Account Targeting & Segmentation: maintain accurate account lists and segmentation; support territory planning and CRM data integrity.
• Campaign Execution: run local and regional outreach campaigns; coordinate with marketing and events to generate pipeline.
• Pod Support & Alignment: partner with BDMs to align outreach with priorities; ensure speedy follow-up.
• Key KPIs: track qualified meetings, pipelines, outreach activity, and opportunities handed to BDM.

Skills

Market acumen

Strategic execution

Business development

Relationship management

Consultative selling

Negotiation

Collaboration

Operational discipline

Coaching

Education

Associate degree / 2 yrs exp (exercise sci / kinesiology)

Bachelor’s degree preferred

Tools

CRM

Job description

Overview

The Business Development Associate is responsible for generating top-of-funnel pipeline by creating access to target accounts and enabling BDM productivity. This role is a production function, not administrative support, and is critical to scaling business development performance.

The Business Development Associate executes the defined territory strategy by partnering with the BDM to generate overall referral growth and increase referral volume. The position makes daily calls to prospective referral sources, creates, develops and maintains relationships and coordinates and supports sales and networking activities.

This is a territory field sales role in Michigan, metro Detroit, Troy, Flint, and surrounding areas.

Responsibilities

• Pipeline Generation
  • Identify and prioritize target accounts
  • Execute outbound outreach (calls, emails, campaigns)
  • Schedule qualified meetings for BDMs
• Account Targeting & Segmentation
  • Maintain accurate account lists and segmentation
  • Support territory and pod planning
  • Ensure CRM data integrity
• Campaign Execution
  • Execute local and regional outreach campaigns
  • Coordinate with marketing initiatives
  • Support event-driven pipeline generation
• Pod Support & Alignment
  • Partner with BDMs and Sr. BDMs to align outreach to priorities
  • Focus effort on highest-value opportunities
  • Ensure speed and consistency of follow-up
• Key KPIs
  • Qualified meetings scheduled
  • Pipelines generated (# of new referring providers)
  • Outreach activity levels
  • Qualified Opportunities Created (handed to BDM)
  • CRM accuracy and data completeness

Qualifications

Minimum Education Required:

• Associate’s degree or 2 years of equivalent experience in exercise science/physiology, sports/performance training, kinesiology

Minimum Education Preferred:

• Bachelor’s degree strongly preferred

Minimum Experience Required:

• 1-2 years of sales or healthcare experience

Knowledge Skills and Abilities

• Market & Business Acumen – Understand target segments and prioritize high-value accounts
• Strategic Execution – Execute targeted outreach aligned to territory and pod priorities
• Business Development – Generate new opportunities through high-volume outreach
• Relationship Management – Establish initial rapport with prospective accounts
• Consultative Selling – Communicate basic value proposition to secure meetings
• Negotiation & Deal Execution – Qualify opportunities and transition effectively to BDMs
• Collaboration & Influence – Work closely with CDs, BDMs and Sr. BDMs to align outreach efforts
• Operational Discipline – Maintain high activity levels and accurate CRM data
• Coaching & Talent Development – Learn and apply feedback quickly

Licenses and Certifications Required:

• Maintain valid state driver’s license

Virtual Employee?

Hybrid

Salary Range

$62,753 -- $86,286

Location/Org Data : Dept Number

MI8605