Business Development Associate - Healthcare Sales - GA

ATI Physical Therapy, Inc.; Marietta (GA); Hybrid; USD 60,000 - 82,000; Full time

Job summary

ATI Physical Therapy is seeking a Business Development Associate to generate top-of-funnel pipeline across Georgia, including Marietta and surrounding areas. The role partners with the BDM to drive referral growth, makes daily outreach, and supports sales activities across the territory.

This hybrid field role emphasizes high activity, CRM accuracy, and strong relationship-building with prospective referral sources to convert opportunities into qualified meetings for the BDM team.

Qualifications

• Requires 1–2 years of sales or healthcare experience.
• Healthcare knowledge or exposure is a plus.
• Strong communication and outbound outreach skills.
• Ability to manage CRM data and target accounts.

Responsibilities

• Identify target accounts and prioritize high-potential opportunities.
• Execute outbound outreach via calls, emails, and campaigns.
• Schedule qualified meetings for BDMs and maintain CRM accuracy.
• Support territory and pod planning with accurate data.
• Coordinate local campaigns and events to drive pipeline.

Skills

Prospect outreach

Relationship building

Sales

CRM data management

Territory planning

Education

Associate’s degree or 2 years experience in related field

Bachelor’s degree preferred

Job description

Overview

The Business Development Associate is responsible for generating top-of-funnel pipeline by creating access to target accounts and enabling BDM productivity. This role is a production function, not administrative support, and is critical to scaling business development performance.

The Business Development Associate executes the defined territory strategy by partnering with the Business Development Manager to generate overall referral growth and increase referral volume. The position makes daily calls to prospective referral sources, creates, develops and maintains relationships and coordinates and supports sales and networking activities.

This is a territory field sales role covering assigned territory in Georgia including: Marietta, Alpharetta, Johns Creek, Duluth, Suwanee, Braselton and surrounding areas.

Responsibilities

Pipeline Generation

• Identify and prioritize target accounts
• Execute outbound outreach (calls, emails, campaigns)
• Schedule qualified meetings for BDMs

Account Targeting & Segmentation

• Maintain accurate account lists and segmentation
• Support territory and pod planning
• Ensure CRM data integrity

Campaign Execution

• Execute local and regional outreach campaigns
• Coordinate with marketing initiatives
• Support event-driven pipeline generation

Pod Support & Alignment

• Partner with BDMs and Sr. BDMs to align outreach to priorities
• Focus effort on highest-value opportunities
• Ensure speed and consistency of follow-up

Key KPIs

• Qualified meetings scheduled
• Pipeline generated (# of new referring providers)
• Outreach activity levels
• Qualified Opportunities Created (handed to BDM)
• CRM accuracy and data completeness

Qualifications

Minimum Education

Required:

• Associate’s degree or 2 years of equivalent experience in exercise science/physiology, sports/performance training, kinesiology

Preferred:

• Bachelor’s degree strongly preferred

Minimum Experience

Required:

• 1-2 years of sales or healthcare experience

Knowledge Skills and Abilities

• Market & Business Acumen – Understand target segments and prioritize high-value accounts
• Strategic Execution – Execute targeted outreach aligned to territory and pod priorities
• Business Development – Generate new opportunities through high-volume outreach
• Relationship Management – Establish initial rapport with prospective accounts
• Consultative Selling – Communicate basic value proposition to secure meetings
• Negotiation & Deal Execution – Qualify opportunities and transition effectively to BDMs
• Collaboration & Influence – Work closely with CDs, BDMs and Sr. BDMs to align outreach efforts
• Operational Discipline – Maintain high activity levels and accurate CRM data
• Coaching & Talent Development – Learn and apply feedback quickly

Licenses and Certifications

Required:

• Maintain valid state driver’s license

Virtual Employee?

Hybrid

Salary Range

$59,765 -- $82,177

Location/Org Data : Dept Number

GA8648