Business Development Associate - Georgia

ATI Physical Therapy; Johns Creek (GA); Hybrid; USD 60,000 - 82,000; Full time

Job summary

ATI Physical Therapy is seeking a Business Development Associate to drive top-of-funnel pipeline by accessing target accounts and supporting BDM productivity. You will perform daily outreach to prospective referral sources, build and maintain relationships, and coordinate sales activities across Georgia territory including Johns Creek, Duluth, Suwanee, Braselton and nearby areas.

The role emphasizes production and territory-focused execution, with responsibilities spanning pipeline generation,

Qualifications

• Associate degree or 2 years of related experience in exercise science/physiology, sports/performance training, kinesiology
• Bachelor’s degree strongly preferred
• 1-2 years of sales or healthcare experience
• Maintain valid state driver’s license

Responsibilities

• Identify and prioritize target accounts
• Execute outbound outreach (calls, emails, campaigns)
• Schedule qualified meetings for BDMs
• Maintain accurate account lists and segmentation
• Support territory and pod planning
• Ensure CRM data integrity
• Execute local and regional outreach campaigns
• Coordinate with marketing initiatives
• Support event-driven pipeline generation
• Partner with BDMs to align outreach priorities
• Focus effort on highest-value opportunities
• Ensure speed and consistency of follow-up

Job description

Overview

The Business Development Associate is responsible for generating top-of-funnel pipeline by creating access to target accounts and enabling BDM productivity. This role is a production function, not administrative support, and is critical to scaling business development performance.

The Business Development Associate executes the defined territory strategy by partnering with the Business Development Manager to generate overall referral growth and increase referral volume. The position makes daily calls to prospective referral sources, creates, develops and maintains relationships and coordinates and supports sales and networking activities.

This is a territory field sales role covering assigned territory in Georgia including: Johns Creek, Duluth, Suwanee, Braselton and surrounding areas.

Responsibilities

Pipeline Generation

• Identify and prioritize target accounts
• Execute outbound outreach (calls, emails, campaigns)
• Schedule qualified meetings for BDMs

Account Targeting & Segmentation

• Maintain accurate account lists and segmentation
• Support territory and pod planning
• Ensure CRM data integrity

Campaign Execution

• Execute local and regional outreach campaigns
• Coordinate with marketing initiatives
• Support event-driven pipeline generation

Pod Support & Alignment

• Partner with BDMs and Sr. BDMs to align outreach to priorities
• Focus effort on highest-value opportunities
• Ensure speed and consistency of follow-up

Key KPIs

• Qualified meetings scheduled
• Pipeline generated (# of new referring providers)
• Outreach activity levels
• Qualified Opportunities Created (handed to BDM)
• CRM accuracy and data completeness

Qualifications

Minimum EducationRequired:

• Associate’s degree or 2 years of equivalent experience in exercise science/physiology, sports/performance training, kinesiology

Preferred:

• Bachelor’s degree strongly preferred

Minimum ExperienceRequired:

• 1-2 years of sales or healthcare experience

Knowledge Skills and Abilities

• Market & Business Acumen – Understand target segments and prioritize high-value accounts
• Strategic Execution – Execute targeted outreach aligned to territory and pod priorities
• Business Development – Generate new opportunities through high-volume outreach
• Relationship Management – Establish initial rapport with prospective accounts
• Consultative Selling – Communicate basic value proposition to secure meetings
• Negotiation & Deal Execution – Qualify opportunities and transition effectively to BDMs
• Collaboration & Influence – Work closely with CDs, BDMs and Sr. BDMs to align outreach efforts
• Operational Discipline – Maintain high activity levels and accurate CRM data
• Coaching & Talent Development – Learn and apply feedback quickly

Licenses and CertificationsRequired:

• Maintain valid state driver’s license

Virtual Employee?

Hybrid

Salary Range

$59,765 -- $82,177

Location/Org Data : Dept Number

5278