Business Development Associate Principal, AI Labs

Via; New York (NY); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Health coverage

401(k) with match

Paid parental leave

Mental health benefits

Pet insurance

Job summary

Via, the global leader in transportation technology, is expanding AI Labs and seeks a Business Development Associate Principal in New York to drive growth at the marketing-sales intersection. You will own research and outreach, map buying committees, and run multi-channel campaigns to articulate the value of Via’s AI solutions.

You will help qualify leads, support meetings and demos, and collaborate with commercial teams to align outreach with regional growth strategies while ensuring data

Qualifications

• 3–4 years in B2B marketing, account-based marketing, or sales development roles.
• Analytical mindset with ability to use campaign data to optimize strategy.
• Proficiency in CRM and marketing automation tools for high-volume outreach.

Responsibilities

• Build pipeline for AI Labs, the new vertical.
• Conduct deep-dive account research to map buying committees.
• Lead multi-channel outreach campaigns (email, phone, LinkedIn).
• Facilitate meetings, demos, qualify leads, and close deals when possible.
• Maintain and optimize sales tools in the CRM/marketing stack.

Skills

B2B marketing

Account-based marketing

Sales development

CRM proficiency

Marketing automation tools

Analytical mindset

Communication skills

Tools

CRM systems

Marketing automation tools

Job description

Business Development Associate Principal, AI Labs

New York, New York

Via is the global leader in transportation technology, powering modern, data-driven transit networks for hundreds of agency partners worldwide. Now, we are building our next frontier: AI Labs. This new, high-growth vertical combines Via’s global scale with cutting-edge artificial intelligence to build next-generation software for cities, automate complex systems, and unlock massive revenue opportunities.

As a Business Development Associate Principal, you will operate at the intersection of marketing and sales to support the growth of AI Labs. You will own the research and outreach strategies to generate meaningful engagement with top prospects and customers, facilitating the partnerships that bring equitable and affordable transit to communities worldwide and supercharging the public sector with AI solutions.

This is an exciting role, tasked with building a book of business for a fast-growing new vertical. You’ll play a key role in shaping the team’s approach and helping cities develop new AI solutions.

About the Role:

• Build pipeline for AI Labs, a new vertical dedicated to improving how cities function.
• Perform deep-dive research on accounts and individuals to create comprehensive buying committee maps and informed account plans.
• Lead multi-channel outreach campaigns across email, phone, and LinkedIn to articulate the value of Via’s AI solutions.
• Facilitate meetings, provide demos, qualify leads, and close deals as appropriate.
• Maintain and optimize sales tools within our CRM and marketing tech stack to ensure data accuracy and process scalability.
• Collaborate with commercial teams to align outreach efforts with broader sales goals and regional growth strategies.

About You:

• Minimum of 3-4 years of experience in B2B marketing, account-based marketing, or a sales development (BDR/SDR) role.
• Analytical mindset with the ability to use campaign data to identify what’s working and where to pivot strategy.
• Proficiency in CRM and marketing automation tools to manage high volumes of outreach and research effectively.
• Clear, concise communicator capable of writing professional outreach and explaining complex AI solutions simply.
• Hungry to learn about AI, automation opportunities in the Public Sector, and the Via buying audience, with a proven ability to implement feedback quickly.
• Resilient and team player who enjoys building relationships over time and remains undeterred by setbacks.

Compensation and Benefits:

• All final pay rates and levels will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
• Salary Range: $90,000 -$115,000 + $10k-15k bonus target
• Comprehensive health coverage, with low-cost dental and vision plans
• A 401(k) with company match and vesting
• Fully paid parental leave for new parents, with extended leave options
• Additional benefits (mental health, pet insurance, and other wellness perks)

There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?

Via is an equal opportunity employer.

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As set forth in Via’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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