Business Development Associate

Colonial Group; Colorado Springs (CO); On-site; USD 57,308,000 - 63,039,000; Full time

Benefits offered by this job

Incentive pay

Job summary

The Broadmoor is seeking a Business Development Associate to identify and develop group business opportunities that drive occupancy and revenue for our luxury resort in Colorado Springs. You will prospect, qualify, and collaborate with the Sales team to build a robust pipeline and convert leads into group room nights and events.

Ideal candidates bring hospitality sales or lead-gen experience, strong CRM skills, and a proactive, detail-oriented approach to fuel seasonal demand from mid-November

Qualifications

• Minimum high school diploma or GED required.
• Experience in hospitality sales or lead generation preferred.
• Proficiency with CRM platforms and data management.

Responsibilities

• Identify and qualify group business opportunities to meet occupancy goals.
• Generate leads through prospecting, outreach, and networking.
• Maintain accurate records of prospecting activities in CRM.
• Collaborate with sales leaders to prioritize high-value prospects.
• Prepare lead summaries and activity updates for management.

Skills

Organization

Research & BD

Communication

Self-motivated

Analytical thinking

Team player

Education

High school diploma or GED

Tools

CRM platforms

AI tools

Job description

Job Title: Business Development Associate

Job Department: Sales

Job Pay Rate: $20.00 - $22.00 / hour

• This role is also eligible for an incentive compensation of $2.00 per definite room night generated form approved leads that convert to definite business, between mid-November and March 31st.

Job Summary:

As a Sales Business Development Associate, you will be responsible for identifying, researching, and qualifying new group business opportunities that support The Broadmoor's occupancy, revenue, and market share objectives during key need periods. Through strategic prospecting, lead generation, market analysis, and relationship-building efforts, you will partner closely with the Sales team to develop a robust pipeline of qualified business opportunities. This role plays a critical part in driving group room nights, meeting and event bookings, and overall resort revenue while enhancing The Broadmoor's position as a premier luxury destination. Learn more about Broadmoor here.

Essential Duties and Responsibilities include following. Other duties may be assigned:

• Research and identify prospective group business opportunities that align with The Broadmoor’s occupancy objectives, need periods, and revenue goals.
• Prospect new organizations while uncovering opportunities from past, lost, dormant, and inactive accounts to generate incremental business.
• Quality leads by gathering critical meeting and event information, including preferred dates, room night potential, meeting space requirements, budget parameters, and key decision-maker details.
• Evaluate and submit qualified opportunities for review, assignment, and approval by sales leadership.
• Maintain accurate and up-to-date records of prospecting activities, lead status, account histories, and business development efforts within the customer relationship management (CRM) system.
• Leverage industry resources, market intelligence, databases, digital platforms, and technology tools to identify and cultivate new business opportunities.
• Support occupancy, market share, and revenue growth initiatives during key need periods, with a particular focus on seasonal demand opportunities between mid-November and March.
• Generate qualified leads that convert into group room nights, meeting and event bookings, and measurable revenue for the resort.
• Collaborate closely with sales leadership and sales managers to prioritize high-value prospects and maximize business development efforts.
• Conduct proactive outreach through phone calls, email campaigns, networking, and other lead-generation activities to establish relationships with prospective clients.
• Monitor market trends, competitor activity, and industry developments to identify emerging business opportunities.
• Contribute to departmental goals, sales strategies, and revenue initiatives while supporting the overall success of the Group Sales team.
• Prepare prospecting reports, lead summaries, and activity updates as requested by management.
• Represent The Broadmoor with professionalism and enthusiasm, consistently reflecting the resort's luxury brand standards and commitment to exceptional service.
• Perform other duties and special projects assigned in support of sales, revenue, and business development objectives.
• Ensure complete compliance with The Broadmoor guidelines, operational procedures, safety policies, and institutional standards for excellence (Forbes Travel Guide and AAA Five-Diamond).
• Maintain a willingness to learn about The Broadmoor’s history, estate grounds, wilderness properties, culinary offerings, and retail outlets.
• Execute additional duties and responsibilities as required.

Performs other duties as assigned. This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that additional or different tasks be performed when circumstances change.

What we are looking for:

• Minimum of a high school diploma or General Education Degree (GED) equivalent.
• Previous experience in hospitality sales, group sales, business development, recruiting or lead generation is highly preferred; however, an equivalent combination of relevant education and professional background will be considered.
• Highly organized with exceptional attention to detail and the ability to maintain accurate records, documentation, and prospect tracking activities.
• Strong research, prospecting, and business development skills, with the ability to identify and cultivate new group sales opportunities.
• Proficiency in utilizing CRM platforms, databases, AI-powered tools, and industry resources to generate and qualify leads effectively.
• Excellent verbal and written communication skills, with a proven ability to build relationships and engage professionally with prospective clients and industry partners.
• Self-motivated, results-oriented professional capable of working independently while consistently achieving performance goals and objectives.
• Strong analytical and problem-solving abilities, with the capacity to assess opportunities, interpret data, and prioritize high-value prospects.
• Demonstrated ability to manage multiple projects, deadlines, and sales initiatives while maintaining a consistent pipeline of qualified leads.
• Naturally curious, proactive, and persistent, with a passion for uncovering new business opportunities and driving revenue growth.
• Ability to exercise sound judgment, maintain confidentiality, and represent The Broadmoor with professionalism and integrity.
• Strong organizational and time-management skills, with the flexibility to adapt to changing business priorities and market conditions.
• A highly motivated team player who connects easily with colleagues and drives results through positive energy and seamless collaboration.
• Excellent communication skills, negotiation, conflict resolution and ability to work in fast-paced environment.
• Ability to lift, pull, or push up to 50 lbs. with assistance and proper safety practices.
• Flexible schedule, including weekends and holidays, as required by the calendar of events.

*Reasonable accommodation will be provided for individuals with disabilities.

*Not sure you meet every qualification? We still encourage you to apply. At The Broadmoor, we value exceptional candidates who bring a genuine willingness to learn, grow, and help us deliver Five-Star service.

Why Choose The Broadmoor?

Join the team at the world’s longest-running Five-Star, Five-Diamond Resort. At The Broadmoor, we invest in your future with comprehensive benefits, professional growth, and mentorship from top industry experts.

• Benefits: We empower our team with a rewards package including comprehensive health and dental insurance, a 401(k)-retirement plan, and exclusive local discounts. Please click here for a comprehensive list of benefits.
• Career Development: Your growth is our priority. Whether you are seeking a seasonal position or a long-term career, we provide the hands‑on development and training you need to succeed.

Application Notes

• Your application will not be penalized for redacting or removing any age-identifying information (such as your age, date of birth, or dates of school attendance/graduation).
• This posting is expected to close by the date listed at the top of the page. We encourage applicants to apply early, as this position may close sooner if filled. If necessary, this posting will remain open until it is filled.