Business Analytics Sr. Lead Analyst, SVP - Card Member Benefits

3M HEALTHCARE; Wilmington (DE); On-site; USD 250,000 - 360,000; Full time

Job summary

Citi in Wilmington, Delaware, is seeking a Senior Vice President for Card Member Benefits Analytics to drive strategy for engagement and growth in the benefits portfolio. You will lead analytics across profitability, ROI, and cross‑functional partnerships, shaping targeted communications and omni‑channel campaigns.

The role requires 10+ years in financial services with strong analytical, strategic, and leadership capabilities. Equal opportunity employer.

Qualifications

• 10+ years of experience in credit cards and financial services.
• Experience in strategic thinking and framing business problems.
• Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data.
• Market research experience a plus.
• Bachelor’s degree required; Master’s degree preferred.

Responsibilities

• Develop data‑driven business cases for new benefits‑related investments and partnerships.
• Conduct economic analysis of the customer benefits portfolio to assess profitability and ROI.
• Create omni‑channel marketing strategies to drive engagement and utilization.
• Develop analytical framework to solve complex business challenges related to benefits engagement.
• Make data‑driven recommendations to develop targeting strategies for communications and offers.
• Create an optimization framework to maximize ROI for the benefits portfolio and marketing budget.
• Lead and develop a team of professionals, fostering a culture of sound analytical approaches.
• Collaborate with Card Product, Marketing, Risk, Technology and external partners; exercise cross‑functional leadership.
• Leverage best practices and be the key analytics contact for the benefits space.

Skills

Strategic thinking

Analytical skills

Statistical skills

Education

Bachelor's degree

Master's degree

Job description

Job Overview

The SVP, Card Member Benefits Analytics will lead the strategy to enhance our card member benefits portfolio through two core functions: optimizing engagement and driving growth.

Responsibilities

• Develop data‑driven business cases for new benefits‑related investments, enhancements, and strategic partnerships.
• Conduct in‑depth economic analysis of the customer benefits portfolio to assess profitability, measure ROI, and identify opportunities for optimization.
• Create omni‑channel marketing and targeting strategies to drive engagement and utilization of Card Member benefits across Entertainment, Dining, Travel and Purchase (Extended Warranty) protections.
• Develop and articulate the analytical framework to solve complex business challenges related to benefits engagement and ROI.
• Make data‑driven recommendations using statistical and non‑statistical tools to develop targeting strategies for benefit‑related communications and offers.
• Create an optimization framework to maximize the ROI for the benefits portfolio and associated marketing budget.
• Lead and develop a team of professionals, fostering a culture of sound analytical approaches to solve business problems.
• Collaborate with functional teams from Card Product, Marketing, Risk, Technology, and key external partners and exercise cross‑functional leadership to drive towards common goals.
• Leverage industry best practices and navigate internal relationships to become the key point of contact for analytics delivery and adoption in the benefits space.
• Ensure robust quality control in all analytical processes and appropriately assess risk when business decisions are made.

Qualifications

• 10+ years of experience, preferably in credit cards and financial services.
• Experience in strategic thinking and framing business problems.
• Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data.
• Market research experience a plus.
• Bachelor’s degree required; Master’s degree preferred.

Location

Wilmington, Delaware, United States

EEO Statement

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.