Head of Cards Acquisition Analytics

Citi; New York (NY); On-site; USD 170,000 - 300,000; Full time

Job summary

Citi in New York, NY is seeking a senior analytics leader to drive Cards Acquisitions analytics across digital, direct mail, and other channels for both new prospects and existing customers within USCC portfolios.

You will lead omni-channel targeting strategies, campaign valuations, and performance analytics, collaborating with Marketing, Finance, Risk, and Technology to design data platforms that fuel growth.

Qualifications

• 15+ years of experience, including 8-10+ years' managerial experience.
• Analytics leader with experience in Credit Card Acquisitions across Digital, Paid Media, and Direct Mail channels.
• Must demonstrably understand data sources and analytic techniques used at scale in consumer finance.
• Experience leading cross-channel marketing, attribution, audience development, and targeting strategies.
• Excellent team player with ability to lead, partner, and negotiate with cross-functional teams.

Responsibilities

• Lead Cards Acquisitions analytics across channels for new prospects and existing customers.
• Enable planning and execution of Cards Acquisitions marketing campaigns through analytical insights on targeting strategies and prospect valuations.
• Lead performance analytics efforts to ensure implemented strategies perform as expected.
• Deliver on testing agenda to enable continuous improvement and expansion into new customer segments.
• Collaborate with Marketing, Finance, Risk, Technology to develop and implement Cards Acquisitions strategies.
• Manage a team of professionals, handling performance evaluations, hiring, and disciplinary actions; make decisions with impact on revenues and operations.
• Assess risk and drive compliance with laws, policies, and ethical standards; supervise others and ensure accountability.
• Play key leadership role as senior member of USCC Analytics and Pricing team.

Skills

Analytics leadership

Cross-functional collaboration

Omni-channel marketing

Team management

Strategic communication

Education

Bachelor's degree

Master's degree preferred

Job description

Key Responsibilities

• Lead Cards Acquisitions Analytics across all channels (e.g., including Digital, Paid Media, Direct Mail) for both new prospects and existing customers across Citi’s USCC portfolios, including targeting strategies and valuations of expected economic impact
• Enable planning and execution of Cards Acquisitions marketing campaigns through analytical insights on targeting strategies and prospect valuations, including through omni-channel strategies
• Lead performance analytics efforts to ensure implemented Cards Acquisitions strategies perform as expected
• Deliver on USCC’s testing agenda to enable continuous improvement and innovation of Acquisitions strategies and potential expansions into new customer segments
• Collaborate closely with business and functional partners (including Marketing, Finance, Risk, Technology) to develop and implement Cards Acquisitions strategies informed by analytical insights
• Manage a team of professionals directly and indirectly to accomplish established goals and conduct personnel duties for team (e.g. performance evaluations, hiring, terminations, and disciplinary actions) as well as negotiate and make decisions on issues/activities having critical impact/influence on company revenues, capital, or business operations; may be involved or responsible for diverse (cross-discipline) activities
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards
• Play key leadership role as senior member of USCC Analytics and Pricing team

Qualifications

• 15+ years of experience, including 8-10+ years' managerial experience
• Analytics leader with experience in Credit Card Acquisitions across Digital, Paid Media, and Direct Mail channels, both based on pure prospect data as well as existing customer information
• Must demonstrably understand the data sources and analytic techniques that are used at scale by large Credit Card/consumer finance institutions, but also have significant experience leading and innovating in the areas of cross-channel/omni-channel marketing, digital cards Acquisitions and attribution, audience development, and targeting strategies through appropriate business intelligence, analysis, models and strategies
• Excellent team player; ability to lead, partner and negotiate with cross-functional teams to successfully deliver client needs and experience working directly with business/functional partners to ensure optimal design and delivery of consumer facing solutions;
• Excellent influencing and execution skills in ambiguous contexts
• Excellent communication and interpersonal skills; should be able to articulate a strategy that stakeholders will accept, including colleagues in the areas of information technology, operations, marketing, finance, credit, fraud, and authorizations, in order to build next-generation targeting ecosystems, data platforms and analytics solutions that create sustainable business growth outcomes
• Passion for analytics as a craft and the people who practice it; be a practitioner and an advocate for the value of analytics in refining business outcomes and must have a demonstrated ability to work within a company and across industries to identify and source talent, design required training to cover analytics skills gaps, and grow and promote analytics talent

Education

• Bachelors/University degree, Master's degree preferred; managerial experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group

Decision Management

Job Family

Business Analysis

Time Type

Full time

Primary Location

New York New York United States

Primary Location Full Time Salary Range

$170,000.00 - $300,000.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date

Aug 17, 2026

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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