Brokerage Marketing Lead — Listings & Social Content

Cross Street Real Estate LLC; Chicago (IL); Presencial; USD 60.000 - 72.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Dental, Vision Insurance

401(k) plan

Paid time off

Holidays off

Birthday off

Descripción de la vacante

Cross Street Real Estate LLC is seeking a Brokerage Marketing Specialist to translate marketing strategy into finished materials for our brokerage teams and agents. You will handle listing marketing, social content, email campaigns, and both print and digital collateral, ensuring brand consistency and on-time delivery.

The role supports execution rather than long-term strategy, writes guides and templates, and collaborates with brokers and agents across portfolio launches, open houses, and

Formación

• 3–5+ years of marketing experience, preferably in residential or commercial real estate, multifamily, hospitality, or another client-facing support role.
• Hands-on experience producing listing marketing, social media content, email campaigns, and print collateral for brokers, agents, or similar sales teams.
• Strong writing and editing skills, with the ability to adapt messaging for agents, clients, and internal teams.
• Proficiency with Canva or Adobe Creative Cloud, an email marketing platform (such as Mailchimp or Constant Contact), a real estate CRM (such as Follow Up Boss, kvCORE, or Salesforce), social scheduling tools, and Microsoft Office.
• Working knowledge of Fair Housing advertising rules and brokerage branding requirements.
• Ability to manage multiple deadlines at once, work in fast-paced or changing environments, and keep a close eye on detail.
• Collaborative, resourceful, and comfortable working with agents, brokers, vendors, and leadership.
• Basic photo and video editing skills.
• Experience running trainings or presenting to agents.

Responsabilidades

• Assist in building the marketing package for each new listing: property flyers, brochures, feature sheets, just-listed and just-sold announcements, and open house materials.
• Review listing descriptions and property highlights to ensure that they follow brand voice and Fair Housing guidelines.
• Order and install signage, including yard signs, open house signs, sign riders, and "coming soon" and "sold" riders.
• Plan and maintain a monthly content calendar for the brokerage channel (Instagram).
• Publish and schedule posts for new listings, sold properties, open houses, agent spotlights, client testimonials, and market updates.
• Assists brokerage teams in developing and executing curated social media strategies, including campaign planning, posting cadence, and performance optimization.
• Create and maintain branded templates in Canva, Adobe Creative Cloud, or similar tools for flyers, presentations, social posts, business cards, and email headers.
• Keep the centralized marketing center organized: current templates, brand guidelines, logos, and approved photography, with outdated files retired.
• Review agent-created materials for brand and compliance requirements, including license number, brokerage name, and Equal Housing logo, before publishing/printing.
• Fulfill agent requests for custom materials within turnaround times (e.g., 2 business days).
• Maintain inventory of printed materials, signages, and event supplies.
• Set minimum stock levels, log quantities monthly, and place reorders with print vendors.
• Compare vendor quotes, track marketing spend against budget, and submit invoices for approval.
• Lead training sessions for agents on social media, email tools, the CRM, and the marketing center.
• Write how-to guides, checklists, and best-practice documents for content creation and platform use.
• Participate in onboarding by presenting the marketing toolkit and setting up accounts/templates.
• Support brokerage events with invitations, signage, registration, and follow-up communications.
• Coordinate with the broader marketing team to ensure consistency across markets.
• Document repeatable marketing workflows for listing, buying, and closing stages.
• Create standardized request forms and templates for agent requests.
• Prepare monthly campaign results summary for the Senior Marketing Manager.

Conocimientos

Marketing experience

Listing marketing

Social media content

Email campaigns

Print collateral

Brand consistency

Canva/Adobe CC

CRM platforms

Writing/editing

Herramientas

Canva

Adobe Creative Cloud

Email marketing platforms

Follow Up Boss / kvCORE / Salesforce

Social scheduling tools

Microsoft Office

Descripción del empleo

Cross Street Real Estate LLC is seeking a Brokerage Marketing Specialist to translate marketing strategy into finished materials for our brokerage teams and agents. You will handle listing marketing, social content, email campaigns, and both print and digital collateral, ensuring brand consistency and on-time delivery.

The role supports execution rather than long-term strategy, writes guides and templates, and collaborates with brokers and agents across portfolio launches, open houses, and