Broker Marketing Specialist

Cross Street Group; Chicago (IL); Hybrid; USD 55,000 - 85,000; Full time

Job summary

Cross Street Group seeks a Broker Marketing Specialist to elevate broker and agent performance through strategic marketing support during transitions and periods of change. The role bridges marketing execution with operations, ensuring brand alignment and continuity across markets.

You will develop content strategies, create collateral, manage campaigns, coordinate email outreach, and train teams while traveling regionally as needed to support portfolios.

Qualifications

• Bachelor’s degree preferred or equivalent experience.
• 3–5+ years of experience in marketing, real estate, multifamily, hospitality, or related operational support role.
• Experience supporting brokers, agents, or client-facing teams with marketing strategy and execution.
• Experience creating and managing marketing collateral that aligns with brand standards, messaging, and visual identity.
• Strong understanding of digital marketing tools, CRM platforms, email marketing systems, and Microsoft Office.
• Proven ability to manage multiple priorities, support transitions, and execute detailed action plans.
• Highly adaptable, resourceful, and solutions-oriented with a strong attention to detail.
• Exceptional communication skills and the ability to collaborate across teams and levels of the organization.
• Comfortable providing hands-on support during transitions and periods of change.
• Willingness to travel regionally or nationally as needed.

Responsibilities

• Assists brokers and agents with a curated content strategy for social media platforms, including campaign planning, posting cadence, and performance optimization.
• Develops and recommends video, photography, and storytelling concepts that align with brand standards and market positioning.
• Creates, manages, and distributes marketing collateral including flyers, presentations, listing materials, and digital assets while ensuring organization through a centralized marketing center.
• Supports email marketing campaigns, including content development, audience segmentation, deployment coordination, and performance tracking.
• Collaborates closely with the broader marketing team to ensure consistent branding, messaging, and campaign execution across markets.
• Facilitates marketing-related trainings for agents and on-site teams as needed, including best practices for content creation, social media usage, and platform tools.
• Designs and manages streamlined, repeatable marketing work flows that create efficiency for brokers and agents during listing, buying, and closing processes.
• Anticipates and supports short-notice marketing needs, including buyer consultation materials, listing and open house signage, brochures, broker-branded marketing items, and event-related assets.
• Manages print and physical marketing inventory, monitoring quantities and proactively coordinating reorders to avoid shortages.

Skills

Marketing strategy

Content creation

Cross-functional collaboration

Project management

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CRM platforms

Email marketing systems

Microsoft Office

Job description

The Broker Marketing Specialist provides marketing support based on the evolving needs of the portfolio. The primary responsibility of this role is to elevate broker and agent performance through strategic marketing support while ensuring continuity and operational excellence during property transitions and periods of change. This role serves as a cross-functional resource to support agents and bridge marketing execution with operational readiness, consistency, and brand alignment.

Primary Responsibilities

Broker & Agent Marketing Support

• Assists brokers and agents with a curated content strategy for social media platforms, including campaign planning, posting cadence, and performance optimization.
• Develops and recommends video, photography, and storytelling concepts that align with brand standards and market positioning.
• Creates, manages, and distributes marketing collateral including flyers, presentations, listing materials, and digital assets while ensuring organization through a centralized marketing center.
• Supports email marketing campaigns, including content development, audience segmentation, deployment coordination, and performance tracking.
• Collaborates closely with the broader marketing team to ensure consistent branding, messaging, and campaign execution across markets.
• Facilitates marketing-related trainings for agents and on-site teams as needed, including best practices for content creation, social media usage, and platform tools.
• Designs and manages streamlined, repeatable marketing work flows that create efficiency for brokers and agents during listing, buying, and closing processes.
• Anticipates and supports short-notice marketing needs, including buyer consultation materials, listing and open house signage, brochures, broker-branded marketing items, and event-related assets.
• Manages print and physical marketing inventory, monitoring quantities and proactively coordinating reorders to avoid shortages.

Additional Responsibilities

• Collaborates with leadership in identifying opportunities to improve communication and execution across marketing and operational processes.
• Oversees vendor partners including contract negotiations and coordination with various support team members.
• Serves as a flexible, hands-on resource capable of adapting to urgent portfolio needs.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or equivalent experience.
• 3–5+ years of experience in marketing, real estate, multifamily, hospitality, or a related operational support role.
• Experience supporting brokers, agents, or client-facing teams with marketing strategy and execution.
• Experience creating and managing marketing collateral that aligns with brand standards, messaging, and visual identity.
• Strong understanding of digital marketing tools, CRM platforms, email marketing systems, and Microsoft Office.
• Proven ability to manage multiple priorities, support transitions, and execute detailed action plans.
• Highly adaptable, resourceful, and solutions-oriented with a strong attention to detail.
• Exceptional communication skills and the ability to collaborate across teams and levels of the organization.
• Comfortable providing hands-on support during transitions and periods of change.
• Willingness to travel regionally or nationally as needed.