Major Responsibilities
WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.
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Position Summary
The Broadcast Event & Studio Innovation Manager, Local Media supports the development and implementation of innovative broadcast technologies, production workflows, and localized broadcast experiences across NBA and WNBA Local Media. Reporting to the Broadcast Event & Studio Innovation Lead, this role helps translate broader broadcast strategy and innovation priorities into scalable capabilities tailored to the needs of local productions, markets, and audiences.
The Manager will work shoulder-to-shoulder with GPM Broadcast Strategy on major broadcast initiatives, emerging technologies, and new production concepts, serving as a key connection between broader GPM innovation efforts and Local Media. This individual will assess how new capabilities can be adapted and applied within the Local Media ecosystem and help develop differentiated, localized broadcast offerings that enhance the fan experience while maintaining operational scalability.
The Manager will also serve as a forward-looking innovation resource for the team, continuously researching developments across broadcast technology, live sports production, content creation, and fan engagement. Working closely with the Broadcast Event & Studio Innovation Lead, Technical Director, Broadcast Engineering, Production Operations, Content Production Lead, Content Planning Lead, and broader GPM Media Operations & Technology organization, this individual will help move promising concepts from research and ideation through pilots, implementation, and operational adoption.
Broadcast Innovation & Localization
- Partner closely with GPM Broadcast Strategy on major broadcast innovation initiatives, helping translate broader strategies, technologies, and production concepts into applications tailored to NBA and WNBA Local Media.
- Identify opportunities to use technology and production innovation to create more localized and differentiated game broadcasts that reflect the needs, audiences, and opportunities of individual markets.
- Develop concepts and use cases for localized broadcast offerings, exploring how graphics, data, automation, alternate feeds, production tools, content integrations, and emerging technologies can enhance the local fan experience.
- Partner with the Broadcast Event & Studio Innovation Lead to develop and evolve the Local Media production innovation roadmap, identifying opportunities, priorities, dependencies, and areas for further exploration.
- Collaborate with Local Media production and content stakeholders to understand market-specific needs and identify scalable solutions that balance localization with operational and financial efficiency.
- Help evaluate how broader NBA broadcast capabilities and innovations can be adapted, scaled, or differentiated for Local Media productions.
- Work with Broadcast Event & Studio Innovation Lead to establish, track, monitor and report on KPIs for Event & Studio Innovation initiatives.
Emerging Technology & Future Innovation
- Research and evaluate emerging broadcast technologies, production models, content formats, and industry trends that could shape the future of NBA and WNBA Local Media productions.
- Serve as an innovation resource for the team, maintaining visibility into developments across sports, media, technology, and adjacent industries and identifying relevant applications for Local Media.
- Explore emerging capabilities including AI-enabled production, automation, cloud and remote production, virtual production, advanced graphics, data-driven storytelling, personalization, immersive experiences, and other evolving technologies.
- Develop technology briefings, innovation assessments, competitive analyses, recommendations, and use cases that translate emerging developments into actionable opportunities for Local Media.
- Build relationships across GPM and with technology vendors, startups, strategic partners, and other industry participants to maintain awareness of emerging capabilities and potential innovation opportunities.
- Monitor innovation across sports broadcasters and media organizations to identify best practices, new approaches, and opportunities to differentiate NBA and WNBA Local Media broadcasts.
Innovation Development & Implementation
- Lead implementation of priority broadcast innovation initiatives, translating strategic concepts into defined use cases, workflows, pilots, and scalable operational capabilities.
- Partner with the Broadcast Event & Studio Innovation Technical Director and Broadcast Engineering teams to eval