Broad Based Campaign Manager

The Chronicle Of Higher Education, Inc.; Hammond (IN); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Full benefits

Vacation days 15/yr

University retirement contribution

Wellness initiatives

Job summary

Purdue University Northwest is seeking a Broad Based Campaign Manager to lead annual giving campaigns, donor communications, and stewardship efforts. The role partners with Marketing and Alumni Relations to ensure consistent messaging across channels and donor engagement across the campus community.

The position emphasizes data-driven fundraising using Salesforce Ascend, with a focus on expanding donor participation and retention within Institutional Advancement at PNW in Hammond, Indiana.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 3–5 years of fundraising, digital marketing, or related experience.
• Experience with email campaigns, stewardship, and analytics.

Responsibilities

• Manage annual giving campaigns and Day of Giving.
• Coordinate donor segmentation, lists, and outreach.
• Develop donor stewardship communications and reports.
• Collaborate with Marketing and Alumni Relations teams.

Skills

Campaign management

Email marketing

Data analysis

Salesforce

Education

Bachelor's degree in Marketing

Master's degree

Tools

Salesforce Ascend

Marketing Cloud

Microsoft Office

Job description

Overview of Broad Based Campaign Manager

The Development Department at Purdue University Northwest isseeking a Broad Based Campaign Manager to join our team!

Working within Institutional Advancement offers a uniqueopportunity to be a part of a department dedicated to empoweringPNW alumni, donors, and friends and fostering a lifelong connectionto the institution. This role contributes to a mission thatsupports educational initiatives, scholarships, and programs thatpositively impact PNW students and graduates and make a meaningfuldifference in the lives of individuals and the broadercommunity.

The Broad Based Campaign Manager develops and executescomprehensive annual giving and donor stewardship campaigns thatincrease donor participation, strengthen donor retention, anddeepen engagement with the university. This position manages emailcommunication, annual fundraising campaigns, Day of Giving,stewardship communications and donor engagement initiatives whileleveraging Salesforce Ascend to support data-driven fundraisingefforts. Maintain relationships with key stakeholders withininternal PNW business units and the Purdue University system toensure compliance with Purdue for Life Foundation data access andcompliance standards and implement ethical fundraising and donorengagement strategies.

Works in conjunction with Marketing and Communications staff toensure digital content aligns with institutional branding standardsand is suitable for a variety of channels, including the website,social media, alumni engagement newsletters, and othercommunications. Coordinates timing and deployment of alumni anddonor engagement content across Institutional Advancement andcampus partners to ensure consistent and cohesive messaging.

Duties and Responsibilities of Broad Based CampaignManager

Annual Giving Campaign Management:

• Manage and execute annual giving campaigns across multiplechannels, including PNW’s largest annual fundraiser, PNW Day ofGiving.
• Oversee and enhance PNW’s Day of Giving campaign.
• Analyze donor segmentation data and develop targeted strategiesfor acquiring, retaining and upgrading donors.
• Collaborate with MarCom and Alumni Relations teams tocoordinate messaging and outreach.
• Facilitate the retrieval and compilation of donor lists forstewardship communications and solicitation efforts via both directmail and email, guaranteeing the accuracy and currency of contactdetails.
• Track campaign performance and produce regular reports toinform strategy and demonstrate ROI.

Institutional Advancement & Salesforce Support:

• Act as liaison and specialist to development officers andadvancement personnel to provide donor cultivation and stewardshipassistance.
• Collaborate with Purdue for Life Foundation to ensurecompliance with data privacy and sharing.
• Build donor segments and communication lists.
• Manage the maintenance of PNW constituent dashboards, reports,giving links, and donor profiles within the database, asassigned.
• Management of one student position, including training,supervision, and assigning/review of work.

Donor Stewardship & Retention:

• Responsible for written and digital communication sent onbehalf of Chancellor, Vice Chancellor, and Assistant ViceChancellor.
• Stay current on trends in annual giving, digital fundraising,and donor communications.
• Draft and manage the production of donor-centric stewardshipcommunications, including acknowledgement letters, impact reports,newsletters, and thank you messages.
• Highlight donor stories and philanthropy impact throughstorytelling.
• Develop training materials and presentations to educateRegistered Student Organizations (RSOs) on effective fundraisingtechniques, compliance guidelines, and best practices to empowerthem to achieve their fundraising goals.

Digital Fundraising and Donor/Alumni EngagementCommunications:

• Oversee donor and alumni email journeys, ensuring theireffectiveness and relevance, while continuously updating,enhancing, and implementing new journeys and campus updates tooptimize donor engagement and stewardship efforts.
• Collaborate closely with various social media users andaccounts across campus to amplify specific PNW campaigns, fosteringengagement with new communities and individuals within thecommunity.
• Collaborate with internal departments to develop and implementongoing e-newsletter communication, educating PNW audiences insupport of strategic institutional initiatives and encourageengagement.
• Support fundraising initiatives specific to internaldepartments with development of assets such as event registrationpages, email communication, and reporting.

Benefits of Broad Based Campaign Manager

• Full benefits – Medical, Dental, Vision, Short Term Disability,Retirement, Life Insurance and more
• Accrue 15 days’ vacation your first year, then 22 days’vacation your 2nd year plus rollover
• University contribution of 10% to retirement (3 year waitingperiod)
• University contributions to Health Savings Account –
  • Plus a chance to earn more through participating in UniversityWellness Initiatives
• 10 paid holidays
• Employee Wellness Programs
• Paid Parental Leave after one year of service

Tuition remission for you, your spouse and dependent children atany Purdue campus

For more information on our excellent benefit package, pleasevisit: https://www.pnw.edu/human-resources/benefits/

Education of Broad Based Campaign Manager

• Bachelor’s degree in Marketing, Communications, PublicRelations, Business, Nonprofit Management, or related fieldrequired.
• Master’s degree, preferred.

Experience of Broad Based Campaign Manager

• 3-5 years of fundraising experience, promotions, digitalmarketing and/or marketing communications required.

Core Competencies of Broad Based Campaign Manager

• Strong verbal and written communication skills.
• Strong organizational and project management skills with theability to manage multiple priorities and deadlines.
• Highly organized and creative.
• Analytical and problem-solving skills.
• Ability to work independently to meet expected deadlines andschedules. Demonstrated team player.
• Strong attention to detail.
• Experience in planning, executing and evaluating digitalcampaigns, with particular emphasis on email, is mandatory.
• Knowledge of Marketing Cloud, or similar email platform, anduse of data extensions and dynamic content a plus.
• Demonstrated computer skills, particularly with MicrosoftOffice, Microsoft Teams, email marketing platforms, and relationaldatabases. Knowledge of Salesforce a plus.
• Knowledge of the principles of fundraising a plus.

Additional Information

Purdue will not sponsor employment authorization for thisposition

Professional references will be verified prior to any offer ofemployment. Employment is contingent upon completion of successfulbackground check along with a motor vehicle records check ifapplicable.

Purdue University Northwest is an equal opportunity/equal access university.

Purdue University Northwest (PNW) is a student-centered universitythat transforms lives through innovative education, impactfulresearch and community engagement. Located in Northwest Indiana inthe greater Chicago area and near the Indiana Dunes National Park,PNW serves approximately 9,000 students, including 6,000 corestudents, in a wide range of academic programs at thebaccalaureate, master’s and applied doctoral levels.

PNW employs more than 1,000 faculty and staff membersfor operations at its main campus in Hammond, Ind., and its branchcampus in Westville, Ind., plus additional sites in NorthwestIndiana including the Gabis Arboretum near Valparaiso, Ind. PNW’svalues reflect the university’s commitment to respect, innovation,a student-centric university, and excellence.

PNW is consistently ranked among the best public regionaluniversities in U.S. News & World Report’s annual Best Collegesreport and is recognized as a First Scholars institution as well anInnovation and Economic Prosperity University. With its vision tocultivate leaders, inspire excellence, and impact our world, PNWadvances the socioeconomic mobility of its students and positivelyimpacts regional development.

FLSA Status

Exempt