Brewery Inside Sales Rep

Vontrappresort; Town of Vermont, Northern (WI, KY); Hybrid; USD 48,000 - 52,000; Full time

Job summary

von Trapp Brewing Co. is seeking an Inside Sales Representative to drive growth remotely by managing relationships with retail accounts and wholesalers. The role emphasizes outbound calls, email, and virtual communication to increase distribution and sales across the U.S.

Ideal candidates will have at least one year in sales, experience with CRM tools, and a proven ability to manage a high-volume pipeline while meeting monthly objectives.

Qualifications

• Minimum one year of sales experience.
• Beverage alcohol, craft beer, or distributor experience strongly preferred.
• Experience working with wholesalers or beverage distributors is highly desirable.
• Experience using Microsoft Office Suite and CRM software.
• Must be at least 21 years of age.

Responsibilities

• Develop and maintain strong relationships with distributor representatives, sales managers, and key retail accounts.
• Conduct 40–60 outbound sales calls each day to retailers and decision-makers.
• Increase distribution of existing Von Trapp Brewing packages and identify opportunities for new placements.
• Educate accounts on product offerings, pricing, seasonal offerings, and promotions.
• Maintain detailed notes and account activity within CRM following every interaction.
• Monitor account performance and identify opportunities for incremental growth.
• Collaborate with distributor sales teams to ensure execution of company objectives.
• Build a reputation as a trusted supplier through responsiveness and communication.

Skills

Outbound calls

CRM usage

Verbal communication

Remote work

Organization

Education

High School Diploma or equivalent

Tools

Microsoft Office

CRM software

Lilypad

VIP

Concur

Job description

Salary Range: $48,000.00 To $52,000.00 Annually

SUMMARY DESCRIPTION

von Trapp Brewing is part of the von Trapp Family Lodge & Resort, a 2,600-acre resort owned

and operated by the von Trapp family. The brewery was created in 2010 by the family that

inspired The Sound of Music. Based in Stowe, Vermont, von Trapp Brewing specializes in

authentic Austrian-style lagers brewed with pure Vermont spring water sourced from the

property, with inspiration from "A little of Austria, a lot of Vermont."

As the proud recipient of the 2024 Great American Beer Festival Brewery & Brewery of the

Year award in the 15,001–100,000 barrel category, we are excited to continue growing our

award-winning portfolio throughout the United States.

An important part of our mission is attracting, retaining, and developing the best talent in the

craft beer industry. We value teamwork, accountability, professionalism, and a passion for

exceptional beer. We invite you to become part of the von Trapp Brewing team.

POSITION SUMMARY

The Inside Sales Representative is responsible for driving sales growth remotely by managing

relationships with retail accounts not typically visited by outside sales teams through daily

outbound calls, email, and virtual communication. This role focuses on increasing distribution,

growing package sales within existing accounts, opening new opportunities, and supporting

wholesalers in achieving sales goals.

Success in this role requires exceptional organization, consistent follow-up, strong

communication skills, and the ability to effectively manage a high-volume sales pipeline.

ESSENTIAL JOB FUNCTIONS

• Develop and maintain strong relationships with distributor representatives, sales
• managers, and key retail accounts.
• Conduct 40–60 outbound sales calls each day to retailers and decision-makers.
• Increase distribution of existing von Trapp Brewing packages and identify opportunities
• for new placements.
• Execute monthly sales priorities through proactive account outreach.
• Educate accounts on von Trapp Brewing products, pricing, seasonal offerings, and
• promotional opportunities.
• Maintain detailed notes and account activity within CRM software following every
• Monitor account performance and identify opportunities for incremental growth.
• Collaborate closely with distributor sales teams to ensure execution of company
• objectives.
• Build a reputation as a trusted and preferred supplier through responsiveness and
• consistent communication.
• Develop a thorough understanding of wholesaler operations, including inventory
• management, ordering processes, incentives, reporting, and sales execution.
• Maintain knowledge of competitor brands, pricing, promotions, and market trends.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Grow revenue within assigned territories through increased points of distribution and
• expanded package mix.
• Manage a structured daily call schedule while maintaining high activity levels and quality
• customer interactions.
• Achieve daily call goals of 40–60 completed account conversations.
• Execute sales campaigns supporting new products, seasonal packages, displays, and
• promotions.
• Increase volume within existing accounts through cross-selling and upselling
• Maintain accurate customer records and update CRM following each interaction.
• Work collaboratively with distributor managers to communicate priorities and execution
• Provide organized daily, weekly, and monthly recaps to wholesaler management and von
• Trapp Brewing leadership highlighting:

• Sales wins
• Track and communicate progress toward monthly objectives and territory goals.
• Respond to customer, distributor, and internal communications within 24 hours.
• Submit all required administrative reports accurately and on time.
• Participate in weekly sales meetings and strategy sessions.
• Continuously monitor market trends, competitive activity, pricing, and customer needs.
• Demonstrate professionalism, accountability, enthusiasm, and a proactive approach to

QUALIFICATIONS

• Strong organizational and time management skills.
• Excellent verbal communication and relationship-building abilities.
• Self-motivation while working independently in a remote environment.
• Comfort making a high volume of outbound sales calls.
• Ability to prioritize multiple accounts while maintaining detailed follow-up.
• Strong problem-solving and negotiation skills.
• Proficiency using CRM systems and Microsoft Office.

EDUCATION

• High School Diploma or equivalent required.

REQUIREMENTS

• Minimum one year of sales experience.
• Beverage alcohol, craft beer, or distributor experience strongly preferred.
• Previous inside sales, telesales, or account management experience preferred.
• Experience working with wholesalers or beverage distributors is highly desirable.
• Experience using Microsoft Office Suite and CRM software.
• Experience with Lilypad, VIP, Concur, or similar beverage sales software is a plus.
• Must be at least 21 years of age.
• Ability to work independently in a remote environment with reliable internet access.
• Occasional evening work may be required to support promotions, meetings, or distributor
• needs.

PERFORMANCE EXPECTATIONS

• Complete 40–60 quality account conversations daily.
• Maintain excellent CRM documentation and account organization.
• Increase distribution and package mix across assigned accounts.
• Build productive relationships with distributor personnel.
• Deliver timely and accurate sales recaps and reporting.
• Meet or exceed monthly sales and distribution objectives.
• Demonstrate ownership, accountability, and follow-through on commitments.

WORKING CONDITIONS

• Frequent phone, video conference, and email communication.
• Prolonged periods of computer and telephone use.
• Occasional travel to Vermont, distributor meetings, sales meetings, or industry events.
• Some evening or weekend availability may be required during promotional periods or
• company events.

AT-WILL EMPLOYMENT

Employment with von Trapp Brewing Co. may be terminated by either von Trapp Brewing or