Breakfast Marketing & Menu Strategy Director

McDonald's; Chicago, Northern (IL, KY); Hybrid; USD 178,000 - 223,000; Full time

Benefits offered by this job

Bonus eligible

Long-term incentive

Benefits eligible

Job summary

McDonald’s Corporation is seeking a Director of US Breakfast Marketing & Menu Strategy to lead 3-year and annual planning, drive Breakfast daypart performance, and guide innovation across menu and marketing initiatives. You will partner with Strategy, Insights, Culinary, Operations, Supply Chain, and Finance to deliver integrated, executable plans.

The role emphasizes leadership of a three-person team, cross-functional collaboration, and a data-driven approach to growth and profitability.

Qualifications

• Insight-driven storytelling to translate data into clear strategies.
• 3-year planning and annual performance roadmaps with actionable plans.
• Creative problem solving that blends data with imagination to drive growth.
• Strong cross-functional leadership across Marketing, Insights, Culinary, Operations, Supply Chain and Finance.
• Proven track record of building and developing high-performing teams.
• Bias for action with strategic thinking to steer initiatives and programs.
• Customer-first orientation guiding product and marketing decisions.

Responsibilities

• Lead 3-year and annual planning for the Breakfast daypart.
• Own Breakfast daypart performance and reporting frameworks.
• Drive innovation cadence and menu strategy across platforms.
• Align initiatives across Marketing, Menu, Audience, and Insights teams.

Skills

Insight storytelling

Strategic thinking

Creative problem solving

Cross-functional leadership

People leadership

Innovation mindset

Customer focus

Job description

McDonald’s Corporation is seeking a Director of US Breakfast Marketing & Menu Strategy to lead 3-year and annual planning, drive Breakfast daypart performance, and guide innovation across menu and marketing initiatives. You will partner with Strategy, Insights, Culinary, Operations, Supply Chain, and Finance to deliver integrated, executable plans.

The role emphasizes leadership of a three-person team, cross-functional collaboration, and a data-driven approach to growth and profitability.