Braze Email Marketing Architect

TekValue IT Solutions; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

TekValue IT Solutions is seeking an email marketing specialist experienced with Braze to drive targeted campaigns. The role focuses on building campaigns, customer journeys, and personalized messaging using Canvas workflows.

You will code responsive emails with HTML/CSS and Liquid, implement segmentation, triggers, and A/B tests, and collaborate with marketing and product teams to improve engagement and conversions.

Qualifications

• Experience with Braze email marketing campaigns and Canvas workflows.
• Strong Braze platform knowledge and personalized messaging.
• Proficiency in HTML/CSS for responsive emails.
• Experience with Liquid templating for dynamic content.
• Experience with segmentation, triggers, and lifecycle automation.
• Focus on data-driven optimization and testing.

Responsibilities

• Develop and implement Braze email campaigns and Canvas workflows.
• Set up email campaigns, automation, and customer journeys.
• Create personalized email experiences via Liquid templates.
• Analyze campaign performance and optimize engagement and conversions.
• Collaborate with marketing, product, CRM, and technical teams.
• Troubleshoot email rendering and deliverability issues.

Skills

Braze expertise

HTML/CSS for emails

Liquid templating

Campaign development

Lifecycle marketing automation

Audience segmentation

A/B testing

Data-driven optimization

Deliverability & cross-client

Cross-functional collaboration

Troubleshooting

Job description

TekValue IT Solutions is seeking an email marketing specialist experienced with Braze to drive targeted campaigns. The role focuses on building campaigns, customer journeys, and personalized messaging using Canvas workflows.

You will code responsive emails with HTML/CSS and Liquid, implement segmentation, triggers, and A/B tests, and collaborate with marketing and product teams to improve engagement and conversions.