Brand Visionary: Creative Director, Global Campaigns

Bose Corporation; New York (NY); On-site; USD 181,000 - 249,000; Full time

Benefits offered by this job

Bonus programs

Health benefits

401(k) plan

Employee discount

Job summary

Bose Corporation in New York invites a Creative Director, Brand & Campaigns to shape how Bose looks, feels and shows up in the world, guiding visual identity across product launches, campaigns, experiences and packaging.

You will lead creative concepting and production for global product photography and video, translating architecture, color and material design into emotionally compelling work that elevates the brand.

Qualifications

• Brand storytelling and creative leadership experience.
• Ability to translate product innovation into compelling visuals.
• Experience leading cross‑functional creative teams.

Responsibilities

• Define Bose’s global visual identity with principles and visual systems.
• Create differentiated POV across photography, film, motion, design, color, and art direction.
• Develop and maintain brand guidelines for internal and external partners.
• Ensure Bose brand is recognizable and coherent across consumer touchpoints.
• Lead concepting and production of global product photography and video.
• Define visual stories for major launches, seasons and color collections.
• Translate design and innovation into emotionally compelling work.
• Direct photographers, directors, designers, stylists, and producers.
• Set the direction for applying brand identity across experiences and packaging.
• Guide seeding kits, packaging, installations, events, and activations.
• Provide senior creative leadership across teams, agencies and collaborators.
• Establish consistent standards of craft while staying authentic to audiences.
• Lead development of video and experiential work that expresses Bose’s platform.
• Translate brand strategy into compelling concepts and consumer experiences.
• Identify new formats and opportunities to bring the platform to life.
• Ensure product and brand storytelling work together as a single system.
• Mentor multidisciplinary teams across art direction, design and development.
• Foster a culture of high standards, critique, and creative ambition.
• Build relationships across Brand, Product, Partnerships, Experiential and Marketing.

Job description

Bose Corporation in New York invites a Creative Director, Brand & Campaigns to shape how Bose looks, feels and shows up in the world, guiding visual identity across product launches, campaigns, experiences and packaging.

You will lead creative concepting and production for global product photography and video, translating architecture, color and material design into emotionally compelling work that elevates the brand.