Global Brand & Integrated Campaign Architect

ViewSonic; Brea (CA); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental and Vision insurance

401k with company match

Paid Time Off

Company provided equipment

Job summary

ViewSonic seeks a Brand & Integrated Campaign Manager to own the global brand voice and drive campaigns across regions, channels, and product categories. You’ll work with Sales, CRO, Product Management, and regional teams to translate launches and category pushes into cohesive marketing air cover.

The role requires building a global content engine, defining briefs, and aligning verticals around shared moments while maintaining consistency across markets.

Qualifications

• 7+ years in brand marketing or global campaigns.
• Experience building global integrated campaigns across regions.
• Strong cross-functional leadership and collaboration.
• Merchant mindset with strong commercial instincts.
• Fluent in sales discussions, pricing, and margins.

Responsibilities

• Own and steward the global ViewSonic brand voice and visual storytelling system across regions, products, and channels.
• Develop and maintain the brand book, messaging framework, and content guidelines for cross-functional laddering.
• Lead development and execution of global integrated campaigns spanning verticals for general-market audiences.
• Drive consistent brand presence through narrative and category storytelling.
• Translate commercial priorities into integrated marketing air cover with measurable ROI with Sales, CRO, and Product Management.
• Build and operate the global content engine: hero assets, decks, web hubs, activation kits for regional adaptation.
• Create integrated campaign briefs and global activation kits for regional teams and Social Media.
• Coordinate with Vertical Marketing Managers and regional leads around shared global campaign moments.
• Partner with Digital Marketing to amplify campaigns across social, paid, web, and email globally.
• Oversee external partners to deliver on-brand, on-time, on-budget work.
• Define and measure brand health, share-of-voice, and campaign impact; report to senior leadership.

Skills

Brand marketing

Integrated campaigns

Global campaign management

Cross-functional leadership

AI tools

Commercial instincts

Stakeholder management

Data-driven marketing

Creative direction

Content systems thinking

Education

BA in Marketing, Communications, Business Administration

MBA or equivalent commercial experience

Tools

AI tools (Claude, Gemini, Copilot)

Job description

ViewSonic seeks a Brand & Integrated Campaign Manager to own the global brand voice and drive campaigns across regions, channels, and product categories. You’ll work with Sales, CRO, Product Management, and regional teams to translate launches and category pushes into cohesive marketing air cover.

The role requires building a global content engine, defining briefs, and aligning verticals around shared moments while maintaining consistency across markets.