Brand & UX Architect for Dual-Brand Programs

Greater-Baltimore-Committee; Baltimore (MD); On-site; USD 70,000 - 80,000; Full time

Job summary

The Greater Baltimore Committee is seeking a Brand and User Experience Manager to own our brand system, visual identity, and digital UX across GBC, UpSurge Baltimore, and Invest in Baltimore Region (BOLD MOVES).

The role leads design, social, and multimedia production for events and campaigns, while coordinating with communications to ensure consistency across two distinct audiences and strong editorial collaboration.

Qualifications

• Proficiency in Canva (or comparable design platforms) and managing brand visuals.
• Experience running social media accounts across multiple channels.
• Video production and editing experience for events and campaigns.
• Familiarity with AI-enabled design/content tools.
• Experience developing and governing brand identity systems across sub-brands.
• Working knowledge of UX principles for content-heavy sites.
• Ability to translate analytics into actionable strategy.
• Comfortable operating across two organizations with distinct audiences.

Responsibilities

• Owns and maintains a shared brand system for two distinct identities.
• Leads development of a visual style guide and standardized templates.
• Manages asset repositories and liaison with vendors for photos/videos.
• Presents brand standards to leadership and rolls out brand kits via training.
• Improve the user experience across GBC and partner digital properties.
• Design UX copy for event access tiers and maintain site content.
• Plan, film, and edit event/social video content for channels.
• Create event graphics, recap content, and YouTube thumbnails.
• Manage social promotion, content calendars, and post-event reporting.
• Develop sub-brand identities and marketing visuals for initiatives.
• Use Canva and AI tools as standard workflow; coordinate with contractors.

Skills

Proficiency in Canva

Social media accounts management

Video production and editing

AI-enabled tools

Brand identity systems

UX principles

Fast-turnaround visual production

Analytics interpretation

Cross-org collaboration

Tools

WordPress

Mailchimp

Blackthorn

Salesforce

Monday.com

Job description

The Greater Baltimore Committee is seeking a Brand and User Experience Manager to own our brand system, visual identity, and digital UX across GBC, UpSurge Baltimore, and Invest in Baltimore Region (BOLD MOVES).

The role leads design, social, and multimedia production for events and campaigns, while coordinating with communications to ensure consistency across two distinct audiences and strong editorial collaboration.