Brand Identity & UX Leader

Emploive; Baltimore, Northern (MD, KY); Hybrid; USD 70,000 - 80,000; Full time

Job summary

Greater Baltimore Committee seeks a Brand and User Experience Manager to oversee visual identity, brand systems, and digital user experience for GBC, UpSurge, and Invest in Baltimore Region properties. This role also leads design, social, and multimedia production across events and campaigns.

Responsibilities include maintaining brand standards, developing style guides, and coordinating templates rollout. The role collaborates with two distinct audiences and supports editorial needs as needed.

Qualifications

• Proficiency in Canva or similar design platforms.
• Manage platform-specific social media accounts (LinkedIn, Instagram, YouTube).
• Video production and editing experience (Final Cut Pro or equivalent).
• Experience with AI-enabled design tools for drafting and content generation.
• Experience developing and governing brand identity systems across multiple sub-brands or entities.
• Working knowledge of UX principles for content-heavy, event-driven websites.

Responsibilities

• Own and maintain shared brand systems across GBC and UpSurge, ensuring consistent visuals.
• Lead development of visual style guides alongside editorial standards.
• Create standard presentation templates and coordinate rollout across the organization.
• Provide UX input on event registration flows and on-page content.
• Plan, film, and edit event and social video content for multiple channels.
• Manage social content for different audiences and platforms.

Skills

Canva

Social media accounts

Video editing

AI tools

Brand identity systems

UX principles

Visual production

Analytics reporting

Cross-organization collaboration

Job description

Greater Baltimore Committee seeks a Brand and User Experience Manager to oversee visual identity, brand systems, and digital user experience for GBC, UpSurge, and Invest in Baltimore Region properties. This role also leads design, social, and multimedia production across events and campaigns.

Responsibilities include maintaining brand standards, developing style guides, and coordinating templates rollout. The role collaborates with two distinct audiences and supports editorial needs as needed.