Brand Strategy Manager: Propositions, Naming & M&A

Grant Thornton International Ltd; Chicago (IL); On-site; USD 104,000 - 156,000; Full time

Job summary

Grant Thornton is seeking a Brand Strategy Manager to join the team. You will shape the group’s positioning, develop propositions and messaging for priority campaigns, services and solutions, and lead brand architecture and naming for acquisitions.

Reporting to the Director, Brand Strategy, you will also define employee value proposition and collaborate with Legal on trademark considerations, while driving brand workshops with leadership across markets.

Qualifications

• Bachelor’s degree in marketing, communications, business or a related field.
• Around 7 years in brand strategy, gained in-house, in an agency or in a consultancy.
• Experience working across markets or in a complex organization; professional services experience is useful but not required.
• A proven record building propositions and messaging architectures.
• Strong writing and editorial judgment, able to make complex services clear, credible and distinctive.
• Experience in brand architecture, naming and acquired-brand strategy.
• Employer brand experience and confidence working with senior People and Culture stakeholders.
• Skilled facilitation: able to design and lead workshops with senior stakeholders across markets and cultures.
• Research literacy: able to frame testing questions and turn findings into recommendations.
• The ability to build an evidence-based case, present a clear recommendation to senior leaders and gain their support.

Responsibilities

• Brand story and positioning
• Propositions and messaging
• Brand architecture and naming
• M&A brand strategy
• Employer brand
• Insight and evidence

Skills

Brand strategy

Leadership facilitation

Writing & editing

Brand architecture

Naming & acquisitions

Employer branding

Cross-market experience

Research literacy

Evidence-based case

Executive storytelling

Education

Bachelor’s degree in marketing, communications, business or a related field

Job description

Grant Thornton is seeking a Brand Strategy Manager to join the team. You will shape the group’s positioning, develop propositions and messaging for priority campaigns, services and solutions, and lead brand architecture and naming for acquisitions.

Reporting to the Director, Brand Strategy, you will also define employee value proposition and collaborate with Legal on trademark considerations, while driving brand workshops with leadership across markets.