Global Brand Strategy Lead

Grant Thornton (US); Chicago (IL); Hybrid; USD 104,000 - 156,000; Full time

Job summary

Grant Thornton is seeking a Brand Strategy Manager to join the team in a hybrid, client-facing role based in the United States. You will lead brand strategy across markets, shaping propositions, naming new offers, and guiding acquisitions through the transition.

You will develop brand narratives, architecture, and messaging frameworks, working with leadership teams and service lines to align messages with business goals. Strong writing, facilitation, and cross-market collaboration are essential.

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• Around 7 years in brand strategy in-house, agency, or consultancy.
• Experience across markets or in a complex organisation; professional services experience is useful but not required.
• Proven record building propositions and messaging architectures.
• Strong writing and editorial judgment to make complex services clear, credible and distinctive.
• Experience in brand architecture, naming and acquired-brand strategy.
• Employer brand experience with senior People and Culture stakeholders.
• Facilitation: design and lead workshops with senior stakeholders across markets and cultures.
• Research literacy: frame testing questions and turn findings into recommendations.
• Ability to build an evidence-based case and present a clear recommendation to senior leaders.

Responsibilities

• Brand story and positioning: develop and evolve positioning, narrative, messaging architecture and tone of voice across markets.
• Propositions and messaging: build frameworks behind campaigns, services and solutions with cross-functional teams.
• Brand architecture and naming: shape architecture and prepare naming options for acquisitions and products.
• M&A brand strategy: assess brand equity and plan transitions for joining firms.
• Employer brand: define and evolve employee value proposition with People and Culture.
• Insight and evidence: define questions for brand tracking and interpret findings to drive changes.
• Other duties as assigned.

Skills

Brand strategy

Writing/editing

Facilitation

Research literacy

Storytelling

Education

Bachelor's degree in marketing, communications, business

Job description

Grant Thornton is seeking a Brand Strategy Manager to join the team in a hybrid, client-facing role based in the United States. You will lead brand strategy across markets, shaping propositions, naming new offers, and guiding acquisitions through the transition.

You will develop brand narratives, architecture, and messaging frameworks, working with leadership teams and service lines to align messages with business goals. Strong writing, facilitation, and cross-market collaboration are essential.