CBD Brand & Trade Marketing Director

Viridian Staffing; Miami (FL); Hybrid; USD 200,000 - 230,000; Full time

Benefits offered by this job

Flexible remote work options

Job summary

A cannabis industry talent firm is seeking a hands-on Marketing Director to develop brand strategy and execute multi-channel sales programs from Miami or potentially remote. The ideal candidate will have substantial experience in trade/channel marketing, strong analytics skills, and the ability to drive growth through compliance-focused campaigns. Familiarity with cannabis market dynamics is essential for this role.

Qualifications

• 3+ years of branding/marketing experience.
• 1+ year in trade/channel/retail marketing within Cannabis/Hemp.
• Proven success in driving growth through strategic campaigns.

Responsibilities

• Own brand strategy and positioning across all channels.
• Lead integrated marketing campaigns through multiple channels.
• Partner with Sales/Channel leadership on pricing and promotions.

Skills

Branding experience

Trade/channel marketing

Campaign management

Analytics and performance measurement

Collaboration with sales teams

Education

Bachelor’s degree in Business or Marketing

Tools

CRM

Analytics tools

Content Management Systems

Job description

A cannabis industry talent firm is seeking a hands-on Marketing Director to develop brand strategy and execute multi-channel sales programs from Miami or potentially remote. The ideal candidate will have substantial experience in trade/channel marketing, strong analytics skills, and the ability to drive growth through compliance-focused campaigns. Familiarity with cannabis market dynamics is essential for this role.