Brand Strategy Leader: Growth & Storytelling

Zeno Group; Chicago (IL); On-site; USD 115,000 - 160,000; Full time

Benefits offered by this job

Be Kind to Your Mind program

401(k) plan

Paid time off

Life insurance

Tuition assistance

Headspace access

Job summary

Zeno Group is a global, integrated communications agency known for fearless storytelling and award-winning campaigns. As Vice President, Brand, you will lead integrated communications programs and client relationships for leading brands, shaping strategies that connect insights, culture and creativity with business objectives.

This role offers leadership of cross-functional teams, mentorship of talent, and driving growth across the Brand practice while ensuring high-quality work and sustainable

Qualifications

• 10+ years of experience in public relations, communications, brand marketing or related fields within an agency or similar environment.
• Proven success leading integrated brand communications strategies and programs that support business and communications objectives.
• Demonstrated experience counseling senior clients and building trusted relationships with marketing, communications and executive stakeholders.
• Strong understanding of brand strategy, consumer behavior, culture and the evolving communications landscape.
• Experience leading integrated campaigns across earned, owned, social, creator, experiential and other communications channels.
• Strong earned media expertise, with experience guiding media strategy, executive visibility and brand storytelling programs.
• Exceptional writing, storytelling and presentation skills, including experience developing and presenting strategic recommendations to senior clients.
• Proven success identifying opportunities to grow client relationships, expand engagements and contribute to new business efforts.
• Strong financial and operational management skills, including experience overseeing budgets, forecasting, staffing and account performance.
• Experience leading integrated teams and collaborating across disciplines to deliver complex client programs.
• Proven leadership experience, including mentoring, coaching and developing talent.
• Collaborative and adaptable leadership style with curiosity about culture, audience behaviors and emerging communications trends.

Responsibilities

• Lead integrated communications programs and client relationships for leading brands.
• Develop strategies that connect audience insights, culture and creativity with brand and business objectives.
• Shape high-impact client programs, mentor talent and contribute to growth of the Brand practice.
• Provide strategic counsel and oversee campaigns spanning earned, owned, social, creator and experiential channels.
• Guide media strategy and executive visibility programs to strengthen relevance and credibility.
• Identify opportunities to deepen client relationships and expand scopes of work.
• Lead and develop teams, manage budgets, forecasting and resource allocation.
• Collaborate across creative, digital, social, analytics and other specialty teams to deliver integrated solutions.

Skills

Public relations

Brand marketing

Leadership

Storytelling

Media relations

Strategic counsel

Analytics

Tools

Analytics tools

Job description

Zeno Group is a global, integrated communications agency known for fearless storytelling and award-winning campaigns. As Vice President, Brand, you will lead integrated communications programs and client relationships for leading brands, shaping strategies that connect insights, culture and creativity with business objectives.

This role offers leadership of cross-functional teams, mentorship of talent, and driving growth across the Brand practice while ensuring high-quality work and sustainable