Brand Strategy Leader — Enterprise Narrative & Equity Options

Otter Tail Power Company; Fergus Falls (MN); On-site; USD 117,000 - 162,000; Full time

Benefits offered by this job

Competitive pay

Benefits package

Incentives

ESOP

Employer match 401(k)

Health, disability, and life insurance

Professional development

Paid time off

Job summary

Otter Tail Power Company is seeking an experienced Brand Strategy Leader to shape enterprise narrative and ensure a single, credible company story across stakeholders. You will lead a multidisciplinary team spanning content strategy, design, editorial planning, and production.

The role emphasizes strategic advisory work with leaders, governance of brand standards, and the development of outcome-focused metrics and insights to improve communication effectiveness.

Qualifications

• Bachelor’s degree in communications, marketing, public relations, journalism, design, business or a related field.
• Progressive experience in brand strategy, communications, marketing, creative services, content strategy, editorial management, or related discipline.
• Ability to translate business strategy into clear brand, messaging, content, editorial, creative, and communication plans.
• Experience leading communication planning, content strategy, creative services, editorial workflows, production operations, or cross-functional communication initiatives.
• Strong understanding of brand governance, message architecture, editorial planning, visual identity, content strategy, audience needs, channel coordination, and communication measurement.
• Ability to evaluate and prioritize work based on strategic value, business impact, stakeholder needs, resource availability, and timing.
• Strong writing, editing, presentation, consultation, planning, and strategic communication skills.
• Demonstrated ability to influence leaders and business partners toward effective communication solutions without relying on positional authority.
• Experience developing outcome-focused metrics and using research, performance data, and insights to improve communication effectiveness.
• Ability to lead experienced contributors, manage competing priorities, and improve systems, processes, workflows, and overall team effectiveness.

Responsibilities

• Lead enterprise brand strategy and communication planning.
• Establish and steward the company's narrative, message architecture, and brand standards.
• Serve as a strategic advisor to leaders across the company on communication strategy and stakeholder understanding.
• Direct editorial planning, governance, workflow, and communication resource prioritization.
• Lead a multidisciplinary team responsible for content strategy, writing, design, editorial planning, communication operations, research and insights, and production.

Skills

Brand strategy

Communications leadership

Content strategy

Editorial planning

Stakeholder management

Strategic communication

Research & insights

Cross-functional collaboration

Leadership

Education

Bachelor’s degree in communications, marketing, public relations, journalism, design, business

Job description

Otter Tail Power Company is seeking an experienced Brand Strategy Leader to shape enterprise narrative and ensure a single, credible company story across stakeholders. You will lead a multidisciplinary team spanning content strategy, design, editorial planning, and production.

The role emphasizes strategic advisory work with leaders, governance of brand standards, and the development of outcome-focused metrics and insights to improve communication effectiveness.