Brand Strategy Lead - Remote, Data-Driven Growth

Affirm; San Francisco, New York, Pittsburgh (CA, NY, Allegheny County); Remote; CAD 133,000 - 183,000; Full time

Benefits offered by this job

100% employee health coverage (self &/

Health coverage for dependents

Monthly tech stipends

Flexible time off

Employee stock purchase plan (ESPP)

Job summary

Affim is seeking a Brand Manager to translate business goals and consumer insight into campaigns that shift perception and drive demand. You will own the campaign strategy from brief to launch and retros, aligning partners, sharpening priorities, and ensuring every expression strengthens Affim's brand.

You have 8–10 years in brand marketing, with a proven ability to manage full campaigns from strategy to launch and to lead cross-functional teams.

Qualifications

• 8-10 years in brand marketing or integrated marketing, with full campaigns from strategy to launch.
• Natural creative thinker and problem solver who partners well with others.
• Experience briefing and managing creative work that is on strategy, on budget and on time.
• Proven track record building brand awareness, equity, and differentiation through data and consumer insight.
• Comfort with a large, matrixed marketing organization and cross-functional alignment through influence.
• Ability to use data to form a clear point of view while staying collaborative.

Responsibilities

• Own campaign strategy and architecture for priority brand and partner moments, including co-marketing with key merchants.
• Lead brief development for partner campaigns and coordinate across Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms.
• Set campaign GTM strategy and investment priorities, allocating budgets and timelines.
• Build a learning culture by turning campaign learnings into reusable frameworks.
• Own brand measurement and reporting with paid and analyst teams, tracking brand health and campaign performance.

Skills

Brand strategy

Campaign management

Cross-functional leadership

Data-driven insights

Job description

Affim is seeking a Brand Manager to translate business goals and consumer insight into campaigns that shift perception and drive demand. You will own the campaign strategy from brief to launch and retros, aligning partners, sharpening priorities, and ensuring every expression strengthens Affim's brand.

You have 8–10 years in brand marketing, with a proven ability to manage full campaigns from strategy to launch and to lead cross-functional teams.