Brand Strategy Lead: Life Sciences Communications

Gilson, Inc.; Town of Middleton (WI); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

Gilson, Inc. in Middleton, WI is seeking a Brand & Communications Manager to strengthen the company’s identity across audiences and channels.

You will translate science and business priorities into clear messaging, guide tone and storytelling, and lead brand governance with cross-functional teams. This role blends strategic vision with hands-on execution to ensure consistent Gilson storytelling and market impact.

Qualifications

• Bachelor’s degree or equivalent in marketing, communications, business or related discipline.
• 7+ years of progressive brand management or communications experience.
• Experience in life sciences, laboratory products, scientific instrumentation, healthcare or technical B2B environments preferred.

Responsabilités

• Own and evolve brand positioning, narrative, value proposition and voice across markets.
• Develop messaging, headlines, storytelling approaches and editorial content for diverse channels.
• Translate customer and business insights into clear customer-facing communications while maintaining accuracy.
• Lead brand governance, guidelines and templates to ensure consistent Gilson brand execution across teams.

Connaissances

Brand strategy

Brand management

Communications

Storytelling

Stakeholder influence

Project management

Agency management

Formation

Bachelor’s degree

Description du poste

Gilson, Inc. in Middleton, WI is seeking a Brand & Communications Manager to strengthen the company’s identity across audiences and channels.

You will translate science and business priorities into clear messaging, guide tone and storytelling, and lead brand governance with cross-functional teams. This role blends strategic vision with hands-on execution to ensure consistent Gilson storytelling and market impact.