Brand Strategy Lead for Enrollment Growth & AI Discovery

WorldStrides; Vienna (VA); Hybrid; USD 125,000 - 135,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Tuition assistance

Travel opportunities

Flexible schedule

Employee resource groups

Wellness program

Parental leave

Job summary

WorldStrides is seeking a Brand Strategy Manager to drive enrollment growth and strengthen our K-12 travel portfolio. You will lead enrollment strategy, define brand positioning, and coordinate go-to-market plans with marketing, product, enrollment and creative teams.

You will use customer and competitive insights to shape messaging, improve organic visibility with AI and search, and manage agency partners to ensure high-impact campaigns.

Qualifications

• 5+ years of experience in brand marketing, brand strategy, digital marketing, product or go-to-market marketing, or comparable creative agency experience.
• A track record of developing positioning and messaging that delivered measurable results.
• Experience leading cross-functional launches from strategy through in-market execution.
• Experience managing creative agencies, media partners and creative talent.
• Comfort reading data and turning results into insights, and building and presenting recommendations to senior leaders.
• Experience across paid, owned and earned channels, including digital, social and search.
• Working knowledge of SEO and organic growth, and curiosity about how AI is changing search and discovery.
• A blend of creative and analytical strengths, with strong organizational, written and verbal communication skills.

Responsibilities

• Enrollment & Campaign Strategy: Lead strategy and execution to drive enrollment for priority programs across paid, owned and earned media.
• Brand Positioning & Messaging: Develop and maintain positioning, messaging frameworks and value propositions across the portfolio.
• Go-to-Market Strategy: Lead go-to-market efforts for new programs, products and partnerships from concept to delivery.
• Organic Growth & AI-Powered Discovery: Improve WorldStrides' visibility in AI results and traditional search; measure impact.
• Agency & Creative Leadership: Manage creative, media and PR agencies from scoping to delivery and provide actionable feedback.

Skills

Brand marketing

Brand strategy

Digital marketing

Go-to-market

Launch leadership

Agency management

SEO knowledge

Job description

WorldStrides is seeking a Brand Strategy Manager to drive enrollment growth and strengthen our K-12 travel portfolio. You will lead enrollment strategy, define brand positioning, and coordinate go-to-market plans with marketing, product, enrollment and creative teams.

You will use customer and competitive insights to shape messaging, improve organic visibility with AI and search, and manage agency partners to ensure high-impact campaigns.