Brand Strategy Lead: Enrollment Growth & AI Discovery

world4822stri986des; United States; On-site; USD 100,000 - 150,000; Full time

Job summary

WorldStrides is seeking a Brand Strategy Manager to drive enrollment growth across its K-12 Individual travel portfolio. You will turn customer and competitive insights into clear positioning and work with agency partners and in-house creatives to launch programs.

You will lead campaigns across digital, search, email and direct mail, and shape brand messaging as we unify programs for families. Strong data and AI awareness will guide decisions and measurement.

Qualifications

• 5+ years of experience in brand marketing, strategy or go-to-market roles.
• Track record of developing positioning and messaging with measurable results.
• Experience leading cross-functional launches from strategy to execution.
• Experience managing creative agencies, media partners and talent.
• Comfort translating data into insights and presenting to senior leaders.
• Experience across paid, owned and earned channels including digital and search.

Responsibilities

• Lead enrollment strategy for priority programs across paid, owned and earned media.
• Develop full-funnel campaigns across digital, social, search, email and direct mail.
• Monitor performance, read results and adjust to improve outcomes.
• Develop and maintain brand positioning, messaging frameworks and value propositions.
• Lead go-to-market efforts for new programs and partnerships.
• Improve organic visibility and AI-powered discovery with content strategy.
• Manage creative, media and PR agencies from scoping to delivery.

Skills

Brand marketing

Strategy development

Cross-functional leadership

Data-driven decisions

SEO knowledge

AI/discovery understanding

Tools

SEO tools

Job description

WorldStrides is seeking a Brand Strategy Manager to drive enrollment growth across its K-12 Individual travel portfolio. You will turn customer and competitive insights into clear positioning and work with agency partners and in-house creatives to launch programs.

You will lead campaigns across digital, search, email and direct mail, and shape brand messaging as we unify programs for families. Strong data and AI awareness will guide decisions and measurement.