Brand Strategy Lead: Behavioral Insights & Campaign Innovation

Bluegrass Stream LLC; O’Fallon (MO); On-site; USD 70,000 - 110,000; Full time

Job summary

Bluegrass Stream LLC is seeking an experienced strategic professional to develop compelling brand plans and campaigns grounded in real-world insights. You will shape strategies, guide creative teams, and translate briefs into clear, measurable campaigns.

The role emphasizes behavioral science, audience and cultural insights, and a test-and-learn approach to optimize activation strategies across channels. Join a collaborative agency environment and influence impactful work.

Qualifications

• Strong agency strategy experience is required.
• Able to interrogate briefs and diagnose core issues clearly.
• Strategic thinking should be based on brand, audience, and cultural insights.
• Experience applying behavioral science principles to propositions and messaging.
• Confidently guide creative teams and define clear strategic direction.
• Demonstrate a test-and-learn mindset with measurement and analytics skills.

Responsibilities

• Shaping clear, impactful strategies and contributing to creative ideation.
• Inspiring teams to think innovatively and refine ideas.
• Analyzing client briefs to identify core business problems and success metrics.
• Applying behavioral science to inform propositions, messaging, and activation strategies.
• Defining strategic guardrails to guide creative development.
• Leading activation planning and channel strategy.
• Implementing measurement and learning plans to assess success and inform future work.

Skills

Strong agency strategy experience

Interrogate briefs & diagnose issues

Evidence-led strategic thinking

Behavioral science principles

Guide creative teams and direction

Test-and-learn analytics

Job description

Bluegrass Stream LLC is seeking an experienced strategic professional to develop compelling brand plans and campaigns grounded in real-world insights. You will shape strategies, guide creative teams, and translate briefs into clear, measurable campaigns.

The role emphasizes behavioral science, audience and cultural insights, and a test-and-learn approach to optimize activation strategies across channels. Join a collaborative agency environment and influence impactful work.