Strategist

Bluegrass Stream LLC; O’Fallon (MO); On-site; USD 70,000 - 110,000; Full time

Job summary

Bluegrass Stream LLC is seeking an experienced strategic professional to develop compelling brand plans and campaigns grounded in real-world insights. You will shape strategies, guide creative teams, and translate briefs into clear, measurable campaigns.

The role emphasizes behavioral science, audience and cultural insights, and a test-and-learn approach to optimize activation strategies across channels. Join a collaborative agency environment and influence impactful work.

Qualifications

• Strong agency strategy experience is required.
• Able to interrogate briefs and diagnose core issues clearly.
• Strategic thinking should be based on brand, audience, and cultural insights.
• Experience applying behavioral science principles to propositions and messaging.
• Confidently guide creative teams and define clear strategic direction.
• Demonstrate a test-and-learn mindset with measurement and analytics skills.

Responsibilities

• Shaping clear, impactful strategies and contributing to creative ideation.
• Inspiring teams to think innovatively and refine ideas.
• Analyzing client briefs to identify core business problems and success metrics.
• Applying behavioral science to inform propositions, messaging, and activation strategies.
• Defining strategic guardrails to guide creative development.
• Leading activation planning and channel strategy.
• Implementing measurement and learning plans to assess success and inform future work.

Skills

Strong agency strategy experience

Interrogate briefs & diagnose issues

Evidence-led strategic thinking

Behavioral science principles

Guide creative teams and direction

Test-and-learn analytics

Job description

Seeking an experienced strategic professional to develop compelling brand plans and campaigns grounded in real-world insights.

Key Responsibilities Include

• Shaping clear, impactful strategies and contributing to creative ideation
• Inspiring teams to think innovatively and refine ideas
• Analyzing client briefs to identify core business problems and success metrics
• Applying behavioral science to inform propositions, messaging, and activation strategies
• Defining strategic guardrails to guide creative development
• Leading activation planning and channel strategy
• Implementing measurement and learning plans to assess success and inform future work

Ideal Candidates Will Have

• Strong agency strategy experience
• Ability to interrogate briefs and diagnose key issues
• Evidence-led strategic thinking based on brand, audience, and cultural insights
• Experience applying behavioral science principles
• Confidence in guiding creative teams and defining clear strategic direction
• Test-and-learn mindset with skills in measurement and analytics

If you are curious, eager to learn, and possess professional strategy experience, this role offers an exciting opportunity to grow and influence impactful campaigns.