Brand Strategy Lead - Architecture, Naming & Experience

JPMorgan Chase; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health benefits

Job summary

JPMorgan Chase seeks a Brand Strategy Lead to provide strategic thought leadership across naming, brand architecture, client experience design, storytelling, and deployment of on-brand assets. You will partner with internal teams, agencies, and marketing stakeholders to distill inputs into clear strategies and enable best-in-class creative outputs that strengthen the brand and drive business outcomes.

You will set the work’s tone, managing multiple projects and timelines in a fast-paced,

Qualifications

• 10+ years of relevant brand strategy experience within a large financial institution and/or as a strategist/planner at a brand-focused agency with relevant client experience.
• Deep understanding of the business, the industry, and the competitive landscape.
• Exceptional communication and presentation skills, with the ability to deliver clear, concise, and persuasive points of view.
• Expertise in brand strategy, including architecture, creative systems, naming, and user experience across channels.
• Strong analytical skills and the ability to interpret market and consumer insights.
• Strong project management capability and a track record of delivering in a fast-paced, matrixed environment.
• Strong interpersonal skills with proven ability to influence, build trust, and collaborate with diverse stakeholders.
• Demonstrated ability to analyze complex brand challenges and apply strategic ideas to drive long-term brand improvements.
• Experience partnering with internal creative teams and external agencies across visual identity, brand architecture, storytelling, naming, experiential, and creative development.

Responsibilities

• Lead Brand Architecture and Naming across business and consumer lines to improve client experiences and enable portfolio scale.
• Partner with cross-functional marketing teams and agency partners to map brand hierarchies and support go-to-market roadmaps.
• Provide strategic recommendations for brand extensions and hybrid brand strategies across Chase and J.P. Morgan.
• Develop naming strategies aligned to product portfolio systems and GTM objectives.
• Develop strategic marketing briefs to enable effective assets and materials.
• Develop and deploy brand identity and strategy for key lines of business and new launches.
• Create executive-level presentations that visualize recommendations and the path forward.
• Influence stakeholders at all levels, including C-suite leaders, by guiding the brand journey.
• Communicate across teams, simplifying complex topics into clear direction.
• Drive cross-functional alignment with business and marketing partners.
• Design simplified client experience strategies that enhance brand interactions and foster loyalty.
• Champion the client by partnering with cross-functional teams to map customer journeys and ensure seamless brand experiences.)
• Maintain fluency in market trends, competitive landscapes, and emerging tech to inform strategy.

Skills

Brand strategy

Brand architecture

Naming

User experience

Stakeholder management

Project management

Communication

Presentation skills

Analytical skills

Job description

JPMorgan Chase seeks a Brand Strategy Lead to provide strategic thought leadership across naming, brand architecture, client experience design, storytelling, and deployment of on-brand assets. You will partner with internal teams, agencies, and marketing stakeholders to distill inputs into clear strategies and enable best-in-class creative outputs that strengthen the brand and drive business outcomes.

You will set the work’s tone, managing multiple projects and timelines in a fast-paced,