Brand Strategy & Launch Associate

Bel Group; Northern, New York (KY, NY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k) with 4% match

Medical, dental, and vision coverage +

Job summary

Bel Brands USA is seeking an Associate Brand Manager to join the Fruit Business, helping develop and execute brand strategies, innovation plans, and GTM initiatives that drive growth. You will report to the Sr.

Brand Manager and partner with Innovation, Sales, R&D, Packaging, Supply Chain, Finance, Design, Regulatory, agencies, and vendors to move projects from concept to launch. The ideal candidate is highly organized, analytical, and proactive, capable of evaluating brand performance,

Qualifications

• Bachelor’s degree in Marketing, Business, or related field required; MBA is a plus.

Responsibilities

• Brand strategy and management: Analyze performance and identify opportunities.
• Support annual marketing plans, innovation pipelines, and business cases.
• Evaluate creative concepts for strategic alignment and consumer relevance.
• Develop customer-facing materials and launch assets to support commercialization.
• Partner with cross-functional teams to manage timelines and milestones.
• Coordinate with agencies and vendors to ensure high-quality execution.

Skills

Strategic thinking

Analytical skills

Project management

Cross-functional leadership

Communication

Collaboration

Ownership

Education

Bachelor’s degree in Marketing/Business

Job description

Bel Brands USA is seeking an Associate Brand Manager to join the Fruit Business, helping develop and execute brand strategies, innovation plans, and GTM initiatives that drive growth. You will report to the Sr.

Brand Manager and partner with Innovation, Sales, R&D, Packaging, Supply Chain, Finance, Design, Regulatory, agencies, and vendors to move projects from concept to launch. The ideal candidate is highly organized, analytical, and proactive, capable of evaluating brand performance,