Brand Strategy & Insights Manager

Aquent; Stamford (CT); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Paid sick leave

Retirement plan with match

Free training platform

Job summary

Aquent is supporting a prominent consumer goods company in their search for a strategic, analytics-driven Brand Manager. The role focuses on turning data into actionable marketing strategies and driving product launches that resonate with consumers.

The ideal candidate will bridge analytics with hands-on project management across packaging, promotions, and retail execution, influencing growth and market impact.

Qualifications

• 3–5 years of experience in Brand Management, Category Management, or Marketing Analytics within the CPG industry.
• Hands-on experience with syndicated POS and household panel data, Circana/IRI Unify.
• Advanced Excel skills for hypothesis testing, insight generation, and storytelling.
• Strong project management and cross-functional collaboration experience.
• Excellent communication for presenting data to leadership.
• Bachelor’s degree in Business, Marketing, or related field.

Responsibilities

• Lead development and execution of annual marketing programs: packaging, promotions, media campaigns, and launches.
• Drive cross-functional collaboration with Insights, R&D, Supply Chain, and Finance.
• Analyze and report monthly market share and shipment data to inform decisions.
• Partner with Sales and Commercial Planning to ensure flawless execution across channels.
• Be the data expert, utilizing Circana/IRI data to build reporting templates.

Skills

Brand Management

Marketing Analytics

Advanced Excel

Cross-functional collaboration

Data storytelling

Project management

Leadership presentation

Education

Bachelor's degree in Business/Marketing

Tools

Circana/IRI Unify

Job description

Aquent is supporting a prominent consumer goods company in their search for a strategic, analytics-driven Brand Manager. The role focuses on turning data into actionable marketing strategies and driving product launches that resonate with consumers.

The ideal candidate will bridge analytics with hands-on project management across packaging, promotions, and retail execution, influencing growth and market impact.