Brand Manager [AQ-19653]

Aquent; Stamford (CT); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Paid sick leave

Retirement plan with match

Free training platform

Job summary

Aquent is supporting a prominent consumer goods company in their search for a strategic, analytics-driven Brand Manager. The role focuses on turning data into actionable marketing strategies and driving product launches that resonate with consumers.

The ideal candidate will bridge analytics with hands-on project management across packaging, promotions, and retail execution, influencing growth and market impact.

Qualifications

• 3–5 years of experience in Brand Management, Category Management, or Marketing Analytics within the CPG industry.
• Hands-on experience with syndicated POS and household panel data, Circana/IRI Unify.
• Advanced Excel skills for hypothesis testing, insight generation, and storytelling.
• Strong project management and cross-functional collaboration experience.
• Excellent communication for presenting data to leadership.
• Bachelor’s degree in Business, Marketing, or related field.

Responsibilities

• Lead development and execution of annual marketing programs: packaging, promotions, media campaigns, and launches.
• Drive cross-functional collaboration with Insights, R&D, Supply Chain, and Finance.
• Analyze and report monthly market share and shipment data to inform decisions.
• Partner with Sales and Commercial Planning to ensure flawless execution across channels.
• Be the data expert, utilizing Circana/IRI data to build reporting templates.

Skills

Brand Management

Marketing Analytics

Advanced Excel

Cross-functional collaboration

Data storytelling

Project management

Leadership presentation

Education

Bachelor's degree in Business/Marketing

Tools

Circana/IRI Unify

Job description

Aquent, a leading talent solutions partner, is thrilled to support a prominent consumer goods company in their search for an exceptional talent. This company is a dynamic force in the consumer packaged goods (CPG) industry, dedicated to crafting beloved brands that resonate with consumers. They are driven by innovation and a commitment to excellence, consistently delivering high-quality products that enrich everyday life. Joining their team means contributing to a legacy of success and playing a pivotal role in shaping the future of well-known brands.

Are you a strategic thinker with a passion for brands and a knack for data? We’re seeking a highly motivated individual to join a vibrant team, where you will be instrumental in shaping brand strategy and driving business performance. In this impactful role, you’ll bridge the gap between insightful analytics and hands‑on project management, directly influencing how products reach consumers and thrive in the market. Your expertise will be crucial in translating data into actionable strategies, ensuring brand initiatives are not just executed, but truly excel and contribute to significant growth, making a tangible difference in the market.

What You’ll Do

• Lead the development and execution of annual marketing programs, including packaging updates, promotions, media campaigns, and new product launches, ensuring brand plans come to life effectively and drive market success.
• Drive cross‑functional collaboration, working with Insights, R&D, Supply Chain, and Finance teams to keep key initiatives on track, manage timelines, and prepare essential materials for leadership approvals, fostering a cohesive and efficient work environment.
• Analyze and report on monthly market share, volume, and shipment data, identifying key performance drivers, flagging potential risks, and surfacing new opportunities for leadership to inform strategic decisions.
• Partner closely with Sales and Commercial Planning teams to guarantee that brand initiatives are flawlessly executed across all retail channels, maximizing market presence and impact, and ensuring product availability.
• Serve as the go‑to expert for data, utilizing Circana (IRI) POS and household panel data to answer critical business questions, build robust reporting templates, and maintain consistent metrics across all reports, becoming a central resource for insights.

What You’ll Bring

Must-have Qualifications

• 3–5 years of experience in Brand Management, Category Management, or Marketing Analytics within the CPG industry.
• Hands‑on experience with syndicated POS and household panel data, including Circana/IRI Unify.
• Advanced Excel skills, with a proven ability to leverage data for hypothesis testing, insight generation, and compelling business storytelling.
• Strong project management skills, demonstrated by success in aligning cross‑functional teams and ensuring initiatives stay on schedule.
• Excellent communication skills, enabling confident presentation of data, insights, and recommendations to leadership.
• Bachelor’s degree in Business, Marketing, or a related field.

Nice-to-have Qualifications

• Experience within the beverage sector.
• Familiarity with Nielsen data.
• MBA preferred.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.