Brand Strategy & Growth Architect

Quigley-Simpson; New York (NY); On-site; USD 160,000 - 175,000; Full time

Job summary

Quigley-Simpson in New York, NY is seeking a Brand and Business Strategist to develop and execute brand and business strategies that strengthen identity, relevance, and growth. This role blends research, insights, positioning, storytelling, and creative strategy across client engagements.

You will build the strategy function, guide campaigns, and translate business objectives into clear strategic plans with senior stakeholders. Strong leadership and collaborative skills are essential.

Qualifications

• 15+ years of experience in client or agency marketing leadership roles.
• Experience in brand strategy, marketing strategy, advertising, and consumer insights.
• Strong research, analytical, and strategic-thinking skills.
• Ability to turn complex research into clear strategic recommendations.
• Strong presentation and storytelling skills.

Responsibilities

• Build Quigley-Simpson’s strategy function—process, tools, and standards.
• Develop and maintain clients’ overall brand strategy and positioning.
• Conduct market, competitor, cultural, and consumer research.
• Identify target audiences, customer needs, and market opportunities.
• Define brand purpose, vision, values, personality, and messaging.
• Develop positioning and differentiated value propositions.
• Create brand messaging frameworks and communication strategies.
• Guide campaigns and creative work to ensure brand consistency.
• Present strategic recommendations and insights to senior stakeholders.

Skills

Brand strategy

Marketing leadership

Consumer insights

Market research

Strategic storytelling

Cross-functional leadership

Job description

Quigley-Simpson in New York, NY is seeking a Brand and Business Strategist to develop and execute brand and business strategies that strengthen identity, relevance, and growth. This role blends research, insights, positioning, storytelling, and creative strategy across client engagements.

You will build the strategy function, guide campaigns, and translate business objectives into clear strategic plans with senior stakeholders. Strong leadership and collaborative skills are essential.