Brand and Business Strategist

Quigley-Simpson; Los Angeles (CA); On-site; USD 160,000 - 175,000; Full time

Job summary

Quigley-Simpson in Los Angeles, CA is seeking a Brand and Business Strategist to build and execute brand and business strategies that strengthen identity and drive revenue growth. You will blend market research, consumer insights, competitive analysis, and storytelling to lead branding initiatives and strategic campaigns.

The role requires senior-level experience in marketing leadership, with a focus on brand strategy, messaging, and cross-functional collaboration to accelerate client growth and

Qualifications

• 15+ years in client or agency marketing leadership roles.
• Experience in brand strategy, marketing strategy, advertising, and consumer insights.
• Strong research, analytical, and strategic-thinking skills.
• Ability to turn complex research into clear strategic recommendations.
• Strong presentation and storytelling skills.
• Exceptional communicator who can simplify complex thinking.
• Experience working cross-functionally with creative and marketing teams.
• Strong coach and mentor with high standards and empathy.
• Knowledge of emerging innovation and tools to accelerate growth for clients and the agency.
• Builder mindset focused on creating tools, processes, and operational improvements.

Responsibilities

• Lead brand and business strategy development across client work.
• Build Quigley-Simpson’s strategy function with processes, tools, and standards.
• Develop and maintain clients’ brand strategy and positioning.
• Conduct market, competitor, cultural, and consumer research.
• Define brand purpose, values, messaging, and positioning.
• Translate business objectives into brand and marketing strategies.
• Present strategic recommendations to senior stakeholders.
• Guide campaigns to ensure brand consistency across channels.
• Identify growth opportunities from underserved audiences/markets.
• Lead new business pitches with cross-functional teams.

Skills

Brand strategy

Marketing leadership

Advertising

Consumer insights

Research

Strategic thinking

Presentation

Storytelling

Cross-functional collaboration

Mentorship

Emerging tools

Growth strategy

Operational improvement

Job description

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Brand and Business Strategist

Full Time Professional Los Angeles, CA, US

3 days ago Requisition ID: 1100

Salary Range: $160,000.00 To $175,000.00 Annually

Summary

The Brand and Business Strategist is responsible for developing and executing brand and business strategies that strengthen brand identity, increase market relevance, and support business and revenue growth. This role combines market research, consumer insights, competitive analysis, positioning, storytelling, and creative strategy.

• Build Quigley-Simpson’s strategy function—process, tools, and standards.
• Develop and maintain clients’ overall brand strategy and positioning.
• Conduct market, competitor, cultural, and consumer research.
• Identify target audiences, customer needs, and market opportunities.
• Define brand purpose, vision, values, personality, and messaging.
• Develop positioning and differentiated value propositions.
• Create brand messaging frameworks and communication strategies.
• Help manage brand guidelines, and ensure consistent brand expression across channels.
• Guide campaigns and creative work to ensure brand consistency.
• Translate business objectives into clear brand and marketing strategies.
• Monitor brand perception, awareness, and competitive positioning.
• Analyze campaign and market performance, and recommend improvements (along with analytics).
• Uncover new sources of brand and business growth from underserved audiences/markets and product offerings.
• Present strategic recommendations and insights to senior stakeholders.
• Create a point of view on AI and emerging tools, where they accelerate strategy and creative development for clients and the agency, and where the agency should lead versus follow.
• Instill a repeatable system connecting insight → strategy → execution → results → learning, with the cadence, tools, and governance to make it operational rather than aspirational.
• Make strategy visible, practical, and embedded in everyday agency work.
• Lead strategic development on new business pitches, partnering with growth, creative, media, and account leadership to win new client relationships.
• Serve as a senior strategic counselor to Quigley-Simpson’s key clients and high-value prospects.

Required Skills/Experience:

• Client or agency marketing leadership roles; 15+ years of experience.
• Experience in brand strategy, marketing strategy, advertising, and consumer insights.
• Strong research, analytical, and strategic-thinking skills.
• Ability to turn complex research into clear strategic recommendations.
• Strong presentation and storytelling skills.
• Exceptional communicator who can make complex thinking feel simple and motivating.
• Experience working cross-functionally with creative and marketing teams.
• Strong coach and mentor with high standards and high empathy, with a track record of recruiting and developing strategic talent.
• A strong pulse on emerging innovation and tools, understanding how and where they fit to accelerate growth for clients and the agency, while serving as a go-to expert.
• Natural collaborator who elevates creative, account, and client teams.
• Possess a builder mindset focused on creating tools, processes, and operational improvements.

Preferred Skills:

• Consumer and market research
• Competitive analysis
• Brand positioning
• Messaging and storytelling
• Data and insights interpretation
• Knowledge of digital and social media marketing