Brand Strategy & Engagement Director (Hybrid)

Automatic Data Processing, Inc.; Chesterfield (MO); Híbrido; USD 90 000 - 130 000; Tempo integral

Resumo da oferta

National Corn Growers Association in Chesterfield, MO seeks a Director of Brand Strategy and Engagement to elevate brand communications to farmers, policymakers and external stakeholders. Lead content strategy, distribution, and engagement tracking, serving as the lead for the Communications and Education Action Team.

This role requires travel, strong writing and analytics skills, and a track record of guiding campaigns from concept to measurement across multiple channels.

Qualificações

• Bachelor’s degree in communications, marketing, journalism, agricultural communications, or a related field.
• 8+ years of experience in communications or brand strategy; association or agriculture experience preferred.
• Experience designing, implementing and tracking marketing and communications campaigns from start to finish.

Responsabilidades

• Develop and implement a unified brand strategy that positions NCGA as the trusted voice of U.S. corn growers with policymakers, state and industry partners, farmers and external stakeholders.
• Lead integrated communications campaigns across channels supporting policy priorities, market development and membership goals.
• Turn complex technical topics into clear, engaging stories with market development and membership teams.
• Partner with state corn organizations on message development and implementation.
• Collaborate with internal and external partners to manage website, video, publications, and campaign assets.
• Support issue- and reputation-management communications on topics affecting corn growers.
• Keep brand standards and messaging frameworks consistent across the organization.
• Define KPIs and set up tracking across digital, email, media and grassroots channels.
• Monitor dashboards and report insights to leadership and the board.

Conhecimentos

Brand strategy

Campaign management

Analytics & reporting

Stakeholder collaboration

Writing & communications

Travel willingness

Formação académica

Bachelor’s degree in communications/marketing/agricultural comms

8+ years in communications or brand strategy

Ferramentas

Google Analytics

Sprout Social

CRM & email platforms

Descrição da oferta de emprego

National Corn Growers Association in Chesterfield, MO seeks a Director of Brand Strategy and Engagement to elevate brand communications to farmers, policymakers and external stakeholders. Lead content strategy, distribution, and engagement tracking, serving as the lead for the Communications and Education Action Team.

This role requires travel, strong writing and analytics skills, and a track record of guiding campaigns from concept to measurement across multiple channels.