DIRECTOR, BRAND STRATEGY AND ENGAGEMENT

National Corn Growers Association; Chesterfield (MO); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

National Corn Growers Association in Chesterfield, Missouri, is seeking a Director of Brand Strategy and Engagement to elevate our communications with farmers, policymakers and external stakeholders. You will own content strategy, distribution channel planning, and engagement tracking, serving as lead staff for the Communications and Education Action Team.

The role requires turning technical topics into clear stories, coordinating with state organizations, and managing creative development

Qualifications

• Experience designing, implementing and tracking marketing and communications campaigns from start to finish.
• Hands-on experience with analytics and reporting tools.
• Excellent written and verbal communications skills with diverse writing abilities.
• Ability to build relationships with state corn partners and external stakeholders.
• Willingness to travel and collaborate across teams.

Responsibilities

• Develop and implement a unified brand strategy for NCGA with policymakers and external stakeholders.
• Lead integrated communications campaigns across channels aligned with policy priorities.
• Turn complex topics into clear, engaging stories for diverse audiences.
• Manage website, video, publications, and campaign assets.
• Oversee budget reporting and accountability for the Communications and Education Action Team.

Skills

Campaign design

Analytics & reporting

Written communications

Stakeholder engagement

Cross-team collaboration

Education

Bachelor’s degree in communications/marketing/journalism/agricultural communications

Tools

Google Analytics

Sprout Social

CRM & email platforms

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

DIRECTOR, BRAND STRATEGY AND ENGAGEMENT

Full Time Chesterfield, MO, US 1 Attachments

2 days ago Requisition ID: 1006

Summary

NCGA is looking for a Director of Brand Strategy and Engagement to support and elevate brand communications to farmers, policymakers and external stakeholders. The position will be responsible for content strategy and development, as well as distribution channel strategy and engagement tracking. The selected candidate will serve as the lead staff for the Communications and Education Action Team.

Reports to: NCGA Vice President, Marketing and Communications

Duties and Responsibilities

External Brand Strategy + Communications

• Develop and implement a unified brand strategy that positions NCGA as the trusted voice of U.S. corn growers with policymakers, state and industry partners, corn farmers and members, and external stakeholders.
• Lead integrated communications campaigns across channels that support NCGA's policy priorities, market development and membership goals.
• Work with market development and membership teams to turn complex technical topics into clear, engaging stories.
• Partner with state corn organizations on message development and implementation.
• Collaborate with internal and external partners to manage creative development needs, including the website, video, publications, and campaign assets.
• Support issue- and reputation-management communications on topics that affect corn growers.
• Keep brand standards and messaging frameworks consistent across the organization.

Engagement Tracking + Analysis

• Define key performance indicators and set up tracking across digital, email, media and grassroots advocacy channels.
• Keep dashboards current and report regularly to leadership and the board, with clear insights and recommendations.
• Use analytics tools such as Google Analytics, Sprout Social, social listening, media monitoring and CRM or email platforms to measure reach, sentiment and audience behavior.
• Measure how well campaigns work and how much value they return, and use the results to adjust strategy, messaging and budget.
• Monitor public and media sentiment on agriculture and corn-related issues to spot emerging risks and opportunities.
• Serve as lead staff for the Communications and Education Action Team, managing grower communications, agenda development, securing appropriate speakers, evaluating projects and budget reporting.
• Manage programs within the Action Team portfolio and any associated outside contractors, developing reports back to the Action Team as necessary.
• Develop and monitor budgets for areas of responsibility.

Qualifications and Skills

• Experience designing, implementing and tracking marketing and communications campaigns from start to finish.
• Hands-on experience with analytics and reporting tools.
• Excellent written and verbal communications skills with the diverse writing abilities, including the ability to write formal reports as well as write social media posts, news releases, etc. Command of AP Style a plus.
• Ability and willingness to build relationships with and become a resource for state corn partners, corn board members and other external stakeholders.
• Strong collaboration skills across teams and stakeholders.
• Strong preference for knowledge about U.S. agriculture, agribusinesses, the corn industry and associated issues.
• Ability and willingness to travel.

Education/Experience

• A bachelor's degree in communications, marketing, journalism, agricultural communications, or a related field.
• 8 or more years of experience in communications or brand strategy. Experience at an association or in agriculture is preferred.

Travel

Requires travel. Must have a valid driver’s license and good driving record.

Location/Position Type

St. Louis, MO. Hybrid work arrangement available

NCGA is an equal opportunity employer

The National Corn Growers Association is committed to cultivating a diverse workforce and a culture of inclusivity and belonging. Our goal is to attract qualified candidates and encourage applications from all individuals without regard to race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law.

Attachments (1)

COMMS - Director - Brand Strategy and Engagement.pdf