Brand Strategy Director — Lead CPG Vision & Transformation

Publicis Groupe; New York (NY); Hybrid; USD 129,000 - 207,000; Full time

Benefits offered by this job

Benefits package

Hybrid work schedule

Job summary

Turner Duckworth is seeking a Strategy Director to join our US team. You will lead branding strategies for major CPG brands and corporate transformations, shaping positioning, packaging and design frameworks with rigorous, data-driven methods.

You will partner with account and creative leads, translate insights into executable plans, and advance brand strategy maturity across studios while leveraging AI tools to boost speed and impact.

Qualifications

• Seasoned branding strategist with expertise in CPG and corporate brand work.
• Ability to translate insights into actionable strategies and design-led solutions.
• Strong storytelling and presentation skills to engage diverse audiences.

Responsibilities

• Lead as the CPG strategy lead on client projects.
• Shape brand positioning, packaging architecture, design strategy, and cultural insights frameworks.
• Apply research methods (qual/quant) to strengthen strategic recommendations.

Skills

Brand strategy

CPG design strategies

Presentation skills

AI fluency

Cross-disciplinary collaboration

Job description

Turner Duckworth is seeking a Strategy Director to join our US team. You will lead branding strategies for major CPG brands and corporate transformations, shaping positioning, packaging and design frameworks with rigorous, data-driven methods.

You will partner with account and creative leads, translate insights into executable plans, and advance brand strategy maturity across studios while leveraging AI tools to boost speed and impact.