Brand Strategy Director — CPG & Packaging

Publicis Groupe; San Francisco (CA); Hybrid; USD 129,000 - 207,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Paid time off

Job summary

Turner Duckworth, part of Publicis Groupe, is seeking a Strategy Director to lead the US strategy team in a high-visibility role focused on CPG branding, packaging architecture, and corporate brand transformation.

You will partner with account and creative leads, shaping brand positioning and design-led strategies, while driving insight-driven recommendations and engaging senior clients across EST/PST time zones. A hybrid schedule with 3 days in-studio is required in SF/NYC.

Qualifications

• 10+ years of experience in a branding agency setting.
• Subject matter expert within packaging design and/or brand identity.
• Experience with corporate brand transformation, product marketing, visual identity systems, and naming strategies (preferred).

Responsibilities

• Serve as the CPG strategy lead, partnering with account and creative leads to manage and run dedicated client projects.
• Shape brand positioning, packaging portfolio architecture, packaging information architecture, design strategy, and cultural insight frameworks.
• Apply research, validation, and testing methodologies for packaging, including qual and quant, to strengthen strategic recommendations.
• Support the CSO on large corporate brand transformation workstreams.
• Craft compelling narratives and presentations that make strategy tangible and inspiring for clients and internal teams.
• Collaborate with clients to define brand vision and translate it into design-led solutions.
• Implement AI tools thoughtfully into processes, establishing best practices and maintaining high bar of excellence.
• Work closely with Chief Strategy Officer to drive thought leadership on design trends and brand experience to position Turner Duckworth as an industry leader.
• Champion integration between strategy and creative disciplines, ensuring cohesive and impactful brand experiences.
• Lead and support new business development pursuits from qualification to pitch.

Skills

Brand strategy

Portfolio architecture

CPG design strategies

Presentation skills

Interpersonal skills

AI fluency

Strategic leadership

Cross-team collaboration

Job description

Turner Duckworth, part of Publicis Groupe, is seeking a Strategy Director to lead the US strategy team in a high-visibility role focused on CPG branding, packaging architecture, and corporate brand transformation.

You will partner with account and creative leads, shaping brand positioning and design-led strategies, while driving insight-driven recommendations and engaging senior clients across EST/PST time zones. A hybrid schedule with 3 days in-studio is required in SF/NYC.