Brand Strategy Director: Creative Excellence & Stewardship

Bristol-Myers Squibb Company; Princeton (NJ); Hybrid; USD 187,000 - 227,000; Full time

Benefits offered by this job

Wellbeing support

Retirement & protection benefits

Medical, dental, vision, life & more

Job summary

Bristol Myers Squibb, Princeton, NJ, is seeking a Director of Design Strategy and Brand Stewardship. This role leads design for internal and external brand projects, guiding the brand across enterprise platforms and establishing governance across the organization.

The ideal candidate drives bold, high-quality creative work, partners with senior leaders, and evolves brand standards while mentoring a cross-functional team.

Qualifications

• Bachelor's degree in Graphic Design/Advertising.
• 10+ years in design, art direction, design strategy or corporate branding.
• Exceptional leadership skills.
• Portfolio demonstrates a body of work encompassing 360 creative campaigns.
• Knowledge of and experience with new media formats.
• An understanding of design, copy, and photography/videography best practices.
• An understanding of brand development and multichannel communications concepts.
• Experience planning and directing photo and video shoots.
• Experience with concepting, designing and the installation process for large scale event spaces.
• Passionate about brands, ideas, storytelling.
• Expert-level proficiency with Adobe Creative Suite, Figma, After Effects and creating storyboards and mood boards.

Responsibilities

• Lead design and creative direction for internal and external corporate brand projects; supporting Tier 1 and leading Tier 2 events and initiatives.
• Collaborate closely with designers, content creators and agency partners to drive creative cohesion.
• Manage agency onboarding, consultations and design reviews for agency partners across the enterprise.
• Implement bold and disruptive design aesthetic, while ensuring assets adhere to brand guidelines.
• Enforces companywide brand standards to maintain the design integrity of internal and external marketing materials and communications.
• Serves as key creative and brand consultant across business partners including, but not limited to, Congress Teams, Talent Acquisition, Facilities, Inclusion & Culture and Corporate Affairs Strat & Ops.
• Sets the artistic direction of omnichannel content (internal, external and workplace branding).
• Works efficiently and effectively with Project Manager to keep projects on track and meet deadlines necessary to achieve business goals and objectives.

Skills

Leadership

Brand strategy

Senior stakeholder comms

Multichannel branding

Storyboarding

Education

Bachelor's degree in Graphic Design/Advertising

Tools

Adobe Creative Suite

Figma

After Effects

Job description

Bristol Myers Squibb, Princeton, NJ, is seeking a Director of Design Strategy and Brand Stewardship. This role leads design for internal and external brand projects, guiding the brand across enterprise platforms and establishing governance across the organization.

The ideal candidate drives bold, high-quality creative work, partners with senior leaders, and evolves brand standards while mentoring a cross-functional team.