Director, Creative Strategy & Brand Stewardship

Bristol-Myers Squibb Company; Princeton (NJ); Hybrid; USD 187,000 - 227,000; Full time

Benefits offered by this job

Wellbeing support

Retirement & protection benefits

Medical, dental, vision, life & more

Job summary

Bristol Myers Squibb, Princeton, NJ, is seeking a Director of Design Strategy and Brand Stewardship. This role leads design for internal and external brand projects, guiding the brand across enterprise platforms and establishing governance across the organization.

The ideal candidate drives bold, high-quality creative work, partners with senior leaders, and evolves brand standards while mentoring a cross-functional team.

Qualifications

• Bachelor's degree in Graphic Design/Advertising.
• 10+ years in design, art direction, design strategy or corporate branding.
• Exceptional leadership skills.
• Portfolio demonstrates a body of work encompassing 360 creative campaigns.
• Knowledge of and experience with new media formats.
• An understanding of design, copy, and photography/videography best practices.
• An understanding of brand development and multichannel communications concepts.
• Experience planning and directing photo and video shoots.
• Experience with concepting, designing and the installation process for large scale event spaces.
• Passionate about brands, ideas, storytelling.
• Expert-level proficiency with Adobe Creative Suite, Figma, After Effects and creating storyboards and mood boards.

Responsibilities

• Lead design and creative direction for internal and external corporate brand projects; supporting Tier 1 and leading Tier 2 events and initiatives.
• Collaborate closely with designers, content creators and agency partners to drive creative cohesion.
• Manage agency onboarding, consultations and design reviews for agency partners across the enterprise.
• Implement bold and disruptive design aesthetic, while ensuring assets adhere to brand guidelines.
• Enforces companywide brand standards to maintain the design integrity of internal and external marketing materials and communications.
• Serves as key creative and brand consultant across business partners including, but not limited to, Congress Teams, Talent Acquisition, Facilities, Inclusion & Culture and Corporate Affairs Strat & Ops.
• Sets the artistic direction of omnichannel content (internal, external and workplace branding).
• Works efficiently and effectively with Project Manager to keep projects on track and meet deadlines necessary to achieve business goals and objectives.

Skills

Leadership

Brand strategy

Senior stakeholder comms

Multichannel branding

Storyboarding

Education

Bachelor's degree in Graphic Design/Advertising

Tools

Adobe Creative Suite

Figma

After Effects

Job description

At Bristol Myers Squibb, our employees often ask, "Who are you working for?"- a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspiring us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

The Director of Design Strategy and Brand Stewardship is responsible for driving excellence across key BMS enterprise platforms, while also stewarding the implementation of creative strategies and governance across the broader organization. Sitting within the Corporate Communications team and broader Corporate Affairs organization, the Design Director will serve as the key liaison and creative consultant to various stakeholders across the organization, that are delivering brand experiences through various online, and offline channels. The Director is an exceptional strategist who is also a doer. They can maximize the talents of a cross functional team with a distinct point of view, while creating bold work that sets the bar for quality outputs that deliver on a creative brief. The role requires a leader who is eager to drive the next chapter of corporate creative, while sustaining the current brand foundation. This role serves as a thought partner to the Senior Director, Creative and Brand Strategy and will lead the continual evolution of our brand standards, guidelines and principles - bringing unique ideas and experiences to life.

Major Responsibilities and Accountabilities

• Lead design and creative direction for internal and external corporate brand projects; supporting Tier 1 and leading Tier 2 events and initiatives.
• Collaborate closely with designers, content creators and agency partners to drive creative cohesion.
• Manage agency onboarding, consultations and design reviews for agency partners across the enterprise.
• Implement bold and disruptive design aesthetic, while ensuring assets adhere to brand guidelines.
• Enforces companywide brand standards to maintain the design integrity of internal and external marketing materials and communications.
• Serves as key creative and brand consultant across business partners including, but not limited to, Congress Teams, Talent Acquisition, Facilities, Inclusion & Culture and Corporate Affairs Strat & Ops. Supports creative efforts to elevate the BMS reputation by staying informed of trends and behaviors, streamlining processes, and planning improvements.
• Sets the artistic direction of omnichannel content (internal, external and workplace branding).
• Works efficiently and effectively with Project Manager to keep projects on track and meet deadlines necessary to achieve business goals and objectives.

Qualifications

• Minimum education of a bachelor's degree and/or certifications in Graphic Design/Advertising is required.
• Minimum of ten (10) years of corporate or agency experience in design, art direction, design strategy, event design or corporate branding is required.
• Exceptional leadership skills. Comfortable with explaining concepts to senior leaders.
• Portfolio demonstrates a body of work encompassing 360 creative campaigns.
• Knowledge of and experience with new media formats.
• An understanding of design, copy, and photography/videography best practices.
• An understanding of brand development and multichannel communications concepts.
• Experience planning and directing photo and video shoots.
• Experience with concepting, designing and the installation process for large scale event spaces.
• Passionate about brands, ideas, storytelling.
• Expert-level proficiency with Adobe Creative Suite, Figma, After Effects and creating storyboards and mood boards.

#LI-Hybrid

Compensation Overview:

Princeton - NJ - US: $187,340 - $227,012

The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully - carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.

Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.

Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.

U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits

How We Work

Where you work matters - because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [e-mail] . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection .

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at [e-mail] with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1607569 : Director, Creative Strategy & Brand Stewardship