Brand Strategy & Communications Leader

Gilson; Town of Middleton (WI); On-site; USD 110,000 - 140,000; Full time

Job summary

Gilson in Middleton, WI seeks a Brand & Communications Manager to strengthen the brand and ensure clear, consistent messaging across audiences and channels. This role translates product, business and customer priorities into compelling communications and guides brand expression globally.

You will lead messaging, storytelling and editorial content while collaborating with marketing, product, R&D and regional teams to harmonize brand assets and campaigns.

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing, communications, business, science or a related discipline.
• 7+ years of progressive experience in brand management, marketing communications, or related discipline.
• Experience owning or contributing to brand strategy and governance.

Responsibilities

• Own and evolve Gilson’s master brand positioning, narrative, value proposition, architecture and voice.
• Translate company and business strategy into annual and multi-year brand priorities.
• Ensure branding across markets, audiences and channels is consistent and strong.
• Lead development of messaging, narratives and editorial content for products and corporate initiatives.
• Collaborate with Marketing, Commercial, Product Management, R&D and regional teams.
• Manage external agencies and partners to deliver high-quality brand assets.

Skills

Brand strategy

Brand governance

Storytelling

Editorial judgment

Cross-functional collaboration

Agency management

Written & verbal communication

Leadership

Project management

Global/regions experience

Education

Bachelor’s degree or equivalent professional experience in marketing, communications, business, science or a related discipline

Job description

Gilson in Middleton, WI seeks a Brand & Communications Manager to strengthen the brand and ensure clear, consistent messaging across audiences and channels. This role translates product, business and customer priorities into compelling communications and guides brand expression globally.

You will lead messaging, storytelling and editorial content while collaborating with marketing, product, R&D and regional teams to harmonize brand assets and campaigns.