Brand Strategy & Advertising Manager

Alabama-A; Normal (AL); On-site; USD 55,000 - 85,000; Full time

Job summary

Alabama A&M University is seeking an Advertising Brand Manager to oversee brand management across marketing, communications, and advancement. The role applies marketing theory, research, analysis, strategy, event coordination, leadership, and communication to drive brand awareness and engagement.

The manager will work with the AVP and marketing/PR teams to strategize advertising plans, administer licensing, and ensure consistent AAMU branding across platforms and campus events.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field; Master’s degree in marketing/communications fields preferred.
• At least two (2) years experience working in the field of brand management and/or advertising.
• At least two (2) years working in professional environment as a leader in some aspects of advertising, marketing, or brand strategy

Responsibilities

• Manages the University’s licensing portal and dashboard to track and approve all use of AAMU brand elements in apparel and merchandise.
• Provides bi-monthly and monthly reporting on licensing activity, revenue, and new opportunities.
• Maintains communication with official licensees, CLC partners, and vendors to ensure compliance and consistency of AAMU brand in the marketplace.
• Works closely with the AVP to strategize and develop advertising plans across various platforms.
• Coordinates on-campus / on-sight advertising production activities for institutional projects (i.e. video shoots, content days, etc.)
• Works closely with external partners to maintain positive relationships and build AAMU brand network.
• Provides team guidance in the execution of AAMU brand activations (i.e. Magic City Classic Fan Central, Homecoming brand activations, Parades, etc.)
• Maintain awareness of current trends in advertising, brand management, and emerging brand expansion opportunities.
• Works closely withinternal MCA teams to develop advertising assets for deployment across campaigns.
• Proactively establishes contact with University colleges and departments to be an asset in the development of collateral and materials that may display or convey the AAMU brand in any way.
• Responsible for delivery of ad assets to partners (digital, out-of-home, television, etc.)

Skills

Campaign management

Brand strategy

Market analysis

Verbal communications

Digital marketing tools

Project management

Audience targeting

Education

Bachelor’s degree in Marketing/Business/Communications

Master’s degree preferred

Tools

Licensing portal

Job description

Alabama A&M University is seeking an Advertising Brand Manager to oversee brand management across marketing, communications, and advancement. The role applies marketing theory, research, analysis, strategy, event coordination, leadership, and communication to drive brand awareness and engagement.

The manager will work with the AVP and marketing/PR teams to strategize advertising plans, administer licensing, and ensure consistent AAMU branding across platforms and campus events.