Brand Strategist

the Keller Group; Houston (TX); Hybrid; USD 90,000 - 125,000; Full time

Benefits offered by this job

Hybrid work schedule

Competitive pay

Strong benefits

People-first culture

Job summary

The Keller Group in Houston seeks a Brand Strategist to unify brand voice across campaigns, products, and channels. You will shape the customer journey, protect the corporate brand, and ensure cohesive storytelling.

This role requires a strong portfolio, exceptional writing, and solid project management, with a hybrid work schedule, competitive pay, and comprehensive benefits.

Qualifications

• Bachelor's degree and 5+ years in brand, marketing, CX, or social media leadership.
• Portfolio showcasing customer journey, social media, and content work.
• Exceptional writing and brand voice skills.
• Excellent project management skills.

Responsibilities

• Own and optimize end-to-end customer journeys with measurable improvements.
• Lead corporate brand reputation, including sentiment tracking and online feedback.
• Develop social media and content strategy, guiding internal and external creators.
• Oversee a small internal team, coordinate with vendors/agencies, and manage campaigns.
• Provide clarity during urgent communications and coordinate on-brand updates.

Skills

Portfolio samples

Brand voice

Content strategy

Education

Bachelor's degree

Job description

Every iconic brand has that person - the keeper of the voice, the guardian of the reputation, the conductor behind the customer experience symphony. Our client, one of The Keller Group's favorites, is looking for exactly that: a polished, strategic, imaginative Brand Strategist who can bring cohesion, creativity, and clarity to an already beloved national brand.

What You'll Do

• Own the Customer Journey (Non-Negotiable): You'll build and optimize end-to-end customer journeys with real test cases, insights, and measurable improvements. You'll turn data into memorable, loyalty-boosting experiences that feel intentional and unmistakably on-brand.
• Lead Corporate Brand Reputation: Act as the Voice of the Brand, overseeing reputation management, surveys, sentiment tracking, and online feedback. You'll ensure everything public-facing-from tone to messaging-reflects the brand's high standards.
• Run Social Media & Content Strategy (With Purpose): You'll develop the social calendar, guide content across platforms, and manage internal and external content creators. Strategic storytelling > trendy tactics. (And no AI-generated content shortcuts.)
• Drive High-Impact Projects: Oversee a small internal team, collaborate across departments, manage vendors/agencies, and use project management tools to keep campaigns running smoothly and consistently.
• Support Crisis Communication: Bring clarity and composure during urgent communication moments, helping coordinate fast, accurate, on-brand updates when needed.

What You Bring

• Bachelor's degree 5+ years in brand, marketing, CX, and/or social media leadership
• Strong portfolio showcasing customer journey, social media, and content work samples
• Exceptional writing and brand voice skills
• Excellent project management skills

Why You'll Love It

You'll join a respected, people-first culture known for loyalty, collaboration, and delivering top-tier customer experiences. Competitive pay, strong benefits, and a hybrid work schedule, within a supportive corporate environment.

If you're a thoughtful storyteller, experienced architect, and brand guardian ready to shape a standout corporate voice—we'd love to meet you!