Brand Strategist

The Keller Group; Minnesota; Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Competitive pay

Strong benefits

Hybrid work schedule

Job summary

A leading marketing agency is seeking a strategic Brand Strategist to enhance a national brand’s identity. In this role, you’ll lead customer journey strategy, oversee reputation management, and develop engaging content across channels while maintaining a high standard. Candidates must have over 5 years of relevant experience and a strong portfolio. Join a people-first culture offering competitive pay and a hybrid work schedule in a supportive environment.

Qualifications

• 5+ years in brand, marketing, CX, and/or social media leadership.
• Strong portfolio showcasing customer journey, social media, and content work samples.
• Exceptional writing and brand voice skills.
• Excellent project management skills.

Responsibilities

• Build and optimize end-to-end customer journeys with insights.
• Oversee reputation management and ensure public-facing materials reflect the brand’s standards.
• Develop social media content strategy and manage creators.
• Collaborate with cross-department teams and manage high-impact projects.
• Coordinate crisis communication updates.

Skills

Brand leadership

Customer journey optimization

Social media strategy

Project management

Exceptional writing skills

Job description

Houston, United States | Posted on 01/07/2026

Every iconic brand has that person— the keeper of the voice, the guardian of the reputation, the conductor behind the customer experience symphony. Our client, one of The Keller Group’s favorites, is looking for exactly that: a polished, strategic, imaginative Brand Strategist who can bring cohesion, creativity, and clarity to an already beloved national brand.

Think of this role as part brand steward and part storyteller. You’ll sit at the heart of the corporate marketing team—owning customer journey strategy, orchestrating multi-channel content, overseeing reputation management, and keeping a finger on the pulse of emerging brand trends…all while guiding a small, mighty team.

What You’ll Do

• Own the Customer Journey (Non-Negotiable): You’ll build and optimize end-to-end customer journeys with real test cases, insights, and measurable improvements. You’ll turn data into memorable, loyalty-boosting experiences that feel intentional and unmistakably on-brand.
• Lead Corporate Brand Reputation: Act as the Voice of the Brand, overseeing reputation management, surveys, sentiment tracking, and online feedback. You’ll ensure everything public-facing—from tone to messaging—reflects the brand’s high standards.
• Run Social Media & Content Strategy (With Purpose): You’ll develop the social calendar, guide content across platforms, and manage internal and external content creators. Strategic storytelling > trendy tactics. (And no AI-generated content shortcuts.)
• Drive High-Impact Projects: Oversee a small internal team, collaborate across departments, manage vendors/agencies, and use project management tools to keep campaigns running smoothly and consistently.
• Support Crisis Communication: Bring clarity and composure during urgent communication moments, helping coordinate fast, accurate, on-brand updates when needed.

What You Bring

• 5+ years in brand, marketing, CX, and/or social media leadership
• Strong portfolio showcasing customer journey, social media, and content work samples
• Exceptional writing and brand voice skills
• Excellent project management skills

Why You’ll Love It

You’ll join a respected, people-first culture known for loyalty, collaboration, and delivering top-tier customer experiences. Competitive pay, strong benefits, and a hybrid work schedule, within a supportive corporate environment.

If you’re a thoughtful storyteller, experienced architect, and brand guardian ready to shape a standout corporate voice—we’d love to meet you!